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M&A / Property

Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience

By The Northwire Desk — AI Analysis Jan 20, 2026 · 11:29 CGX · 10.21 CINEPLEX INC.
CGX · Price

Executive Summary

  • Rokt and Cineplex have entered a partnership to integrate Rokt’s AI‑powered relevance technology into Cineplex’s ecommerce checkout, delivering real‑time, non‑endemic offers to shoppers.
  • The collaboration is positioned to enhance the guest experience, create new revenue streams for Cineplex, and expand Rokt’s network of premium global brands.
  • Rokt highlights strong recent growth (2024 revenue up >40% YoY to $600 M) and a transaction volume exceeding 7.5 billion in 2025, underscoring the strategic significance of adding an iconic entertainment brand to its ecosystem.

Key Details

  • Integration Scope: Rokt’s AI‑driven platform will be embedded directly into Cineplex’s checkout flow, serving highly relevant offers and messages at the “Transaction Moment.”
  • Revenue Opportunity: The partnership aims to generate incremental value for Cineplex by monetizing non‑endemic offers during high‑intent purchase moments.
  • Strategic Fit: Adds Cineplex to Rokt’s growing roster of premium partners (e.g., PayPal, Ulta Beauty, Albertsons, Macy’s).
  • Company Metrics (Rokt):
  • 2024 revenue: $600 M (+40% YoY).
  • Projected transaction volume for 2025: >7.5 billion across its network.
  • Recent Rokt Activity: Prior announcements include partnerships with PayPal, Ulta Beauty, Albertsons, Macy’s and acquisitions of Canal, mParticle, and Aftersell.
  • Cineplex Profile: TSX:CGX; operates 171 theatres plus entertainment venues (The Rec Room, Playdium, Junxion) and media businesses; partner in Canada’s largest loyalty program, Scene+.

Notable Quotes

“At Cineplex, we're always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms… By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities.” – Kristie Painting, Executive Vice President, Cineplex Media

“We're thrilled to partner with Cineplex as they bring Rokt's AI‑powered relevance into their transaction flow for the first time… we're helping Cineplex unlock sustainable, incremental value across their digital ecosystem.” – Craig Galvin, Chief Revenue Officer, Rokt

Read the original news release →

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