IC Group's Insured Creativity Division Acquires Assets of Players Health Cover Canada to Expand Insurance Offerings in Live Sports

Executive Summary

• IC Group Holdings Inc.’s insurance division, Insured Creativity Inc. (ICI), has acquired the assets of Players Health Cover Canada Inc., a subsidiary of Ao1 Holdings Inc. (“Players Health (US)”).
• The acquisition expands ICI’s footprint in the sports and entertainment insurance market across North America and is expected to generate incremental annual recurring revenue.
• Management highlights that the deal strengthens IC Group’s live‑event risk‑management capabilities and aligns with its growth strategy for specialized MGA services.

Key Details

• Acquirer: Insured Creativity Inc., a Managing General Agent (MGA) operating as a Lloyd’s Coverholder under IC Group Holdings Inc. (TSXV: ICGH).
• Target Assets: All assets of Players Health Cover Canada Inc., the Canadian subsidiary of Ao1 Holdings Inc., which provides insurance solutions for athlete safety in live sports.
• Strategic Rationale:
• Expands ICI’s presence in the sports and entertainment vertical.
• Enhances IC Group’s ability to offer specialized insurance products to athletes, performers, sponsors, and live‑event operators across North America.
• Expected to drive incremental annual recurring revenue (ARR) opportunities.
• Operational Impact:
• ICI will integrate Players Health Cover Canada’s existing client base and underwriting expertise into its platform.
• The acquisition allows IC Group to focus on U.S. operations while maintaining service continuity for Canadian clients.
• Quotes:
• “The acquisition aligns perfectly with ICI's vision to deliver best‑in‑class specialized insurance solutions …” – David Sasaki, President, Insured Creativity Inc.
• “This partnership is an opportunity to align our shared commitment to athlete safety, risk management, and long‑term growth across North America.” – Jayson DeMarco, Head of MGA & VP, Underwriting, Players Health (US).

Notable Quotes

• David Sasaki, President, Insured Creativity Inc.:

  “The acquisition aligns perfectly with ICI's vision to deliver best‑in‑class specialized insurance solutions that provide peace of mind to our unique segment of clients and stakeholders in sports, entertainment and live events.”

• Jayson DeMarco, Head of MGA & VP, Underwriting, Players Health (US):

  “The transition of Players Health Cover Canada to IC Group allows us to sharpen our focus on strengthening our U.S. based operations… This partnership is an opportunity to align our shared commitment to athlete safety, risk management, and long‑term growth across North America.”