Northwire Canada EditionSaturday, July 11, 2026
Northwire
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Production / Operations

IC Group Expands Insurance Solutions Servicing Live Sports & Entertainment Market

ICGH · Price

Executive Summary

  • IC Group Holdings Inc. announced the expansion of its specialty insurance subsidiary, Insured Creativity Inc. (ICI), adding new delegated underwriting authority in London for a broader suite of casualty lines.
  • The expanded product offering now includes commercial general liability, participant accident, abuse liability, primary liquor liability and ancillary coverages tailored to live‑sports and entertainment organizations.
  • ICI will roll out an updated go‑to‑market strategy and streamlined brand identity aimed at increasing broker engagement, policy volume and recurring revenue streams for the company’s insurance segment.

Key Details

  • New Delegated Authority: Secured authority through specialty markets in London, enabling ICI to underwrite a wider range of risks across its casualty lines.
  • Expanded Casualty Lines: Commercial General Liability, Participant Accident, Abuse Liability, Primary Liquor Liability, plus ancillary coverages for live‑sports and entertainment entities.
  • Strategic Rationale: Aimed at addressing underserved, complex or capacity‑constrained market segments, enhancing broker relationships, and generating more predictable, recurring revenue.
  • Go‑to‑Market Update: Implementation of a streamlined brand identity and broker‑led distribution strategy to reflect the expanded product suite and scalable platform.
  • Leadership Quote: “This expansion builds on ICI's established expertise in specialty risk… strengthening our underwriting capabilities and expanding our highly specialized product suite to support consistent, scalable growth across the live sports and entertainment markets.” – David Sasaki, President of ICI.

Notable Quotes

“Our focus is on strengthening our underwriting capabilities and expanding our highly specialized product suite to support consistent, scalable growth across the live sports and entertainment markets.” — David Sasaki, President, Insured Creativity Inc.

Read the original news release →

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