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Leading Chinese Automaker Selects QNX's Software-Defined Audio Platform for Luxury EV Lineup

By The Northwire Desk — AI Analysis Dec 02, 2025 · 01:00 BB · 5.57 BLACKBERRY LIMITED
BB · Price

Executive Summary

  • QNX, a BlackBerry division, secured a design‑win with one of China’s top automakers to deploy QNX Sound across its next‑generation luxury EV lineup beginning in 2026.
  • An independent study by Munro & Associates quantifies potential cost reductions of $21–$98 per vehicle, PCB area cuts up to 44%, and weight savings as high as 28% when OEMs adopt the software‑defined audio platform.
  • The win reinforces QNX’s position as a strategic, scalable audio solution for premium automotive manufacturers worldwide.

Key Details

  • Design Win: Deployment of QNX Sound in the upcoming luxury electric vehicle series of an unnamed leading Chinese automaker, slated for 2026 production.
  • Cost Savings (per vehicle):
  • $21 for mass‑market models
  • Up to $98 for premium models
  • Technical Efficiencies:
  • PCB surface area reduction: up to 44%
  • Vehicle weight reduction: up to 28%
  • Operational Benefits: Consolidation of audio hardware, elimination of traditional DSPs, simplified amplifier designs, reduced part counts, and accelerated time‑to‑market.
  • Study Source: Munro & Associates (independent engineering and manufacturing consultancy).
  • Strategic Quote – QNX: “China's EV market is setting the pace for global innovation… this win reinforces QNX's role as a strategic enabler for automakers seeking scalable, software‑defined solutions…” – William Dong, Chief Representative of Greater China, QNX.
  • Study Quote – Munro & Associates: “By centralizing audio processing and eliminating legacy components, automakers can dramatically reduce cost, weight, and complexity.” – Sandy Munro, CEO.
  • Customer Base Highlighted: Existing OEM/Tier‑1 partners include BMW, Bosch, Continental, Dongfeng Motor, Geely, Honda, Mercedes‑Benz, Toyota, Volkswagen, Volvo, among others.

Notable Quotes

  • “China's EV market is setting the pace for global innovation, and we're proud to be part of that momentum.” – William Dong, QNX
  • “Our thorough analysis shows that QNX Sound isn't just a technological upgrade, it's a strategic advantage.” – Sandy Munro, CEO, Munro & Associates
Read the original news release →

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