Happy Belly Food Group's Yolks Breakfast Signs Franchise Agreement for the City of Edmonton, Alberta

Executive Summary

• Happy Belly Food Group announced that Yolks Breakfast has signed a new franchise agreement for the City of Edmonton, marking the brand’s first entry into this market.
• The agreement supports Happy Belly’s Western Canada growth plan and expands Yolks’ breakfast, brunch, and lunch offerings to a major Alberta urban centre.
• Company‑wide, Happy Belly now has 626 retail locations secured across Canada under Multi‑Unit and Area Development Agreements, underscoring rapid portfolio scaling.

Key Details

• Franchise Agreement: Yolks Breakfast (“Yolks”) signed with an experienced franchisee to open locations in Edmonton, Alberta.
• Growth Strategy: The deal advances Happy Belly’s Western Canada expansion plan and adds a high‑visibility, high‑traffic market to the brand’s footprint.
• Site Selection: Ongoing identification of prime real‑estate corridors and daytime traffic generators for future build‑outs.
• Asset‑Light Model: Emphasis on short build‑out times and strong return on invested capital (ROIC) for franchise partners.
• Portfolio Scale: Happy Belly now has 626 retail locations secured across Canada, encompassing stores in development, under construction, and operating.
• Future Outlook: Company aims to continue rapid expansion through 2025‑2026, targeting leadership as Canada’s premier restaurant consolidator.

Notable Quotes

“Breakfast remains one of the most vibrant, fast‑growing segments in the restaurant industry… This is Yolks market entry to Edmonton with our first signed franchise agreement for the city.” – Sean Black, CEO, Happy Belly Food Group

“Our asset‑light franchising model continues to resonate with both franchisees and landlords… We prioritize smart real estate that shortens buildouts and improves ROIC.” – Sean Black, CEO, Happy Belly Food Group

All forward‑looking statements are subject to risks and uncertainties; actual results may differ materially.