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M&A / Property

Bragg Gaming Further Extends PAM Agreement with Entain

By The Northwire Desk — AI Analysis Jan 09, 2026 · 08:00 BRAG · 3.1 BRAGG GAMING GROUP INC.
BRAG · Price

Executive Summary

  • Bragg Gaming Group announced the extension of its Player Account Management (PAM) agreement with Entain Plc for BetCity.nl in the Netherlands through May 31 2026.
  • The extended arrangement will keep BetCity.nl using Bragg’s PAM platform, exclusive casino content, and sports‑betting delivery products, supporting ongoing revenue from regular services and migration services.
  • Management indicated the extension is expected to “materially contribute” to reported revenues over the next few months.

Key Details

  • Agreement Scope: Continuation of BetCity.nl’s use of Bragg’s proprietary PAM platform, aggregated online casino content, and sports‑betting delivery products in the Dutch market.
  • Term: Minimum additional five (5) months, ending May 31 2026.
  • Future Outlook: Parties will discuss potential further agreements beyond the current term, but no assurance such agreements will be reached.
  • Revenue Impact: CEO Matevž Mazij expects the extension to materially contribute to Bragg’s revenues via regular services and migration services delivered in the coming months.
  • Strategic Context: BetCity.nl was launched with Bragg’s PAM platform, acquired by Entain in 2023; the extension supports a potential migration of the brand to Entain’s proprietary platform.

Notable Quotes

“We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl… The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer‑term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.” – Matevž Mazij, Chief Executive Officer, Bragg Gaming Group.

Read the original news release →

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