Aeroplan and Club Avolta Forge Loyalty Program Partnership in North America

Executive Summary

• Aeroplan and Club Avolta have launched a collaboration allowing Aeroplan members to earn points on eligible purchases at Avolta’s airport retail and dining locations.
• The partnership initially covers over 900 Avolta locations (including Hudson and Dufry stores) and will expand to include HMSHost dining locations later in 2026, totaling nearly 1,900 outlets across North America.
• Members earn one Aeroplan point for every C$2 spent on eligible purchases in-store, via pre-order, or through the Club Avolta app.

Key Details

• Partnership Structure: Collaboration between Aeroplan (Air Canada’s loyalty program) and Club Avolta.
• Earning Mechanism: Members must link their Aeroplan and Club Avolta accounts via the Club Avolta app to participate.
• Earning Rate: 1 Aeroplan point for every C$2 spent on eligible purchases.
• Initial Coverage: Over 900 Avolta airport and travel retail locations.
• Future Expansion: HMSHost dining locations (casual dining, quick-service, bars, Grab & Go) to be added later in 2026.
• Total Reach: Nearly 1,900 participating airport retail and food & beverage outlets across North America upon full expansion.
• Additional Benefits: Access to offers, rewards, and cross-promotions across Air Canada’s global network and Avolta’s duty-free/convenience outlets.
• Participating Airports (Canada): Toronto Pearson (YYZ), Vancouver (YVR), Calgary (YYC), Billy Bishop Toronto City (YTZ).
• Participating Airports (US): Los Angeles (LAX), San Francisco (SFO), Chicago O’Hare (ORD).
• Context: This is described as Club Avolta’s first North American airline loyalty integration.

Notable Quotes

• “The Club Avolta and Aeroplan partnership represents a transformational milestone for Club Avolta as our first North American airline loyalty integration... As our partnership grows to nearly 1,900 retail and food & beverage outlets in North America, there will be endless ways for travellers to earn.” — Atousa Ghoreichi, Avolta’s Senior Vice President of Digital, North America.
• “Travel starts well before the boarding gate, and we want to make more of it rewarding for our members... creating more ways for our members to earn across the entire trip.” — Scott O’Leary, Vice President, Loyalty and Product at Air Canada.