Lightspeed and Klaviyo launch integration to empower merchants with marketing automation

Executive Summary

• Lightspeed Commerce Inc. announced an expanded partnership with Klaviyo, integrating Klaviyo’s autonomous B2C CRM capabilities directly into the Lightspeed Retail platform.
• The integration provides merchants with real-time, automated email, SMS, and omnichannel marketing capabilities, syncing customer, sales, and product data to enable personalized lifecycle flows.
• The feature is now available to Lightspeed merchants, with specific benefits highlighted for high-repeat-value verticals such as apparel, footwear, and beauty.

Key Details

• Partnership: Expanded integration between Lightspeed Commerce (NYSE: LSPD) and Klaviyo.
• Capabilities: Real-time automated email, SMS, and omnichannel marketing directly within Lightspeed Retail.
• Data Syncing: Automatic syncing of customer profiles, order history, catalog items, and coupons.
• Campaign Types: Enables automated lifecycle flows including welcome messages, post-purchase communications, and re-engagement campaigns.
• Target Verticals: Specifically noted for impact in apparel, footwear, and beauty sectors due to high repeat-value nature.
• Availability: The integration is currently available to Lightspeed merchants.

Notable Quotes

• John Shapiro, Chief Product Officer at Lightspeed: "With this partnership, merchants can stop juggling multiple tools and start focusing on growth... Lightspeed and Klaviyo give retailers marketing automation that's built in, reliable, and powered by their own store data so they can stay competitive and drive deeper customer experiences and repeat businesses."
• Eddie O'Brien, Chief Partner Officer at Klaviyo: "At Klaviyo, we believe data is the foundation of meaningful customer experiences... Through this integration, Lightspeed's merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence."