Canopy Growth launches Deelish brand

Executive Summary

• Canopy Growth Corp. has launched a new cannabis brand named 'Deelish', targeting the value segment of the Canadian market with high-THC products at an everyday price point.
• The brand features rotating genetic lineups and currently offers four SKUs across whole flower and pre-roll formats, with THC levels ranging from 26% to 33%.
• Deelish is currently available at select retail locations in Ontario and Alberta.

Key Details

• Brand Positioning: Targeted at the "everyday consumer" with a focus on high potency and competitive pricing in the active value segment of the Canadian cannabis market.
• Product Specifications:
  • THC Content: Flower tests at 27% to 33% THC; Pre-rolls test at 26% to 32% THC.
  • Genetic Strategy: Rotates genetic lineup regularly to provide a curated range of cultivars over time, rather than sticking to a single profile.
• Initial SKU Launch: Four stock-keeping units launched initially:
  • Pretty Sweet Sativa 28g Whole Flower (27-33% THC)
  • Pretty Sweet Sativa 2x1g Pre-roll Joints (26-32% THC)
  • Pretty Chill Indica 28g Whole Flower (27-33% THC)
  • Pretty Chill Indica 2x1g Pre-roll Joints (26-32% THC)
• Availability: Now available at select stores across Ontario and Alberta.

Notable Quotes

• "The value segment is one of the most active parts of the Canadian cannabis market. Consumers know exactly what they want, and Deelish was made to deliver a high-potency product with a price that respects how they shop. This is a brand built on listening, and we're confident it reflects where this market is going," said Luc Mongeau, chief executive officer, Canopy Growth.