Vsblty JV expands Winkel retail media network in LatAm

Executive Summary

• Vsblty Groupe Technologies Corp. has expanded its joint venture partner, Winkel Retail Media Network, in Latin America (primarily Mexico, Peru, and Colombia) by adding 5,300 stores to its in-store media network.
• This expansion more than triples the total number of stores in the network and is projected to accelerate Winkel Media's revenue growth by 30 percent.
• The expansion leverages existing infrastructure to improve margins by over 25 percent and provides critical point-of-sale (POS) data for brands and retailers.

Key Details

• Expansion Scope: Addition of 5,300 stores to the Winkel Retail Media Network, primarily focused in Mexico, with presence in Peru and Colombia.
• Network Growth: The expansion more than triples the total number of stores in the network.
• Revenue Impact: Projected 30 percent acceleration in revenue growth for Winkel Media.
• Margin Improvement: Expected improvement in margins by 25 percent or more due to piggybacking on existing infrastructure and equipment.
• Data Capabilities: The platform secures critical POS data previously unavailable in these types of stores, providing brands and retailers with timely ROI and inventory management data.
• Sales Impact: Brand advertising clients have validated the ability to influence impulse purchases, potentially affecting monthly sales increases of up to 35 percent month over month.
• Partners: Joint venture partners include global ABInBev and Retailigent (Mexico City).
• Technology: Integration of AI-driven computer vision software and digital media technologies at the point of sale.

Notable Quotes

• Rodrigo Velasco, CEO of Winkel Media: "This is major step forward in the expansion of the network and the expected growth of our future media revenue. We are especially pleased that we can piggyback on existing infrastructure and equipment allowing our margins to improve 25 per cent or more."
• Jay Hutton, CEO of Vsblty: "This type of strategic growth expansion for the network allows the company to grow both direct advertising sales as well as potential programmatic advertising sales with the continued integration of all digital media technologies at POS, where our brand advertising clients have validated that they can influence impulse purchases that can affect monthly sales increases sometimes as much as 35 per cent month over month."