Northwire Canada EditionWednesday, July 29, 2026
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M&A / Property

Vertiqal completes acquisition of Enthusiast unit

VRTS · Price

Executive Summary

  • Vertiqal Studios Corp. has completed the acquisition of Enthusiast Gaming's direct media sales business, marking a significant expansion of its owned and operated media network and direct brand relationships.
  • The company has secured a Q4 booked revenue pipeline of over $3 million (U.S.), demonstrating immediate commercial traction and enhanced monetization capabilities following the integration.
  • The acquisition includes key assets such as the Omnia Media YouTube multichannel network, a 49% stake in the Vancouver Surge professional Call of Duty team, and Luminosity Gaming along with all affiliated channels and IP.

Key Details

  • Transaction Completion: Vertiqal Studios finalized the acquisition of Enthusiast Gaming's direct media sales business.
  • Revenue Pipeline: Secured over $3 million (U.S.) in Q4 booked revenue across its consolidated owned and operated network.
  • Acquired Assets:
    • Omnia Media YouTube multichannel network.
    • 49% stake in Vancouver Surge professional Call of Duty team (in partnership with Canucks Sports & Entertainment).
    • Luminosity Gaming and all affiliated channels and intellectual property.
  • Network Reach: The company now operates a diversified network across YouTube, Snapchat, TikTok, Instagram, Twitch, X, Discord, and Reddit, reaching over 200 million engaged consumers monthly.
  • Strategic Positioning: Vertiqal is positioned as a premier partner for targeted digital advertising in gaming, sports, entertainment, and lifestyle verticals, leveraging a data-first integrated approach with in-house creative production and proprietary distribution.

Notable Quotes

  • "Today marks the completion of an ambitious chapter for Vertiqal Studios. This acquisition not only boosts our scale and reach but also validates our vision of building a vertically integrated, content-driven media company with direct-to-brand relationships at its core. With a robust revenue pipeline already booked, we are positioned to deliver significant growth and long-term value to our shareholders." — Jon Dwyer, Chairman and CEO
Read the original news release →

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