Vertiqal Studios renews U.S. agency deal

Executive Summary

• Vertiqal Studios Corp. has renewed its partnership with a United States government agency, marking the company's second deal with this specific agency in 2025.
• Total campaign spend with Vertiqal U.S. for this partnership has reached seven figures in 2025, exclusive of all other revenue streams.
• The renewal highlights the company's expanded U.S. audience footprint following the acquisition of Enthusiast Gaming's digital media assets, positioning Vertiqal as a key partner for engaging Gen Z and young millennial demographics.

Key Details

• Partnership Status: Renewal of an existing partnership with a U.S. government agency; this is the second such deal with this agency in 2025.
• Financial Impact: Campaign spend for this specific partnership has reached a seven-figure amount in 2025 (exclusive of other revenue).
• Audience Reach: Vertiqal Studios interacts with over 50 million young American consumers daily.
• Strategic Context: The growth is attributed to the acquisition of Enthusiast Gaming's digital media assets earlier in the year, which significantly expanded the company's U.S. audience footprint and platform offering.
• Target Demographic: The platform focuses on authentically engaging younger demographics (Gen Z and young millennials) through culturally relevant, short-form storytelling across social platforms.
• Content Strategy: Content is built around behavioral economic themes to drive video consumption and action.

Notable Quotes

• "Renewing this relationship reflects the continued trust in our ability to reach, influence and activate Gen Z and young millennial audiences at scale in the U.S. Our platform has proven to be uniquely effective for organizations, including government agencies, that need to communicate important messages to hard-to-reach audiences where they already spend their time." — Saad Hussaini, Senior Vice-President of Brand Partnerships
• "Our U.S. expansion has been about more than growth in audience; it's about relevance. Crossing the seven-figure milestone in a single government partnership spend this year validates the strength of our strategy and the value of our U.S. digital communities to organizations looking to make a meaningful cultural impact." — Jon Dwyer, Chairman and Chief Executive Officer