Verano, Edie Parker launch cannabis line in Florida

Mr. David Spreckman reports FLOWER BY EDIE PARKER ANNOUNCES EXCLUSIVE PARTNERSHIP WITH VERANO TO LAUNCH CANNABIS LINE IN FLORIDA WITH CAMPAIGN STARRING MIAMI NATIVE AND GRAMMY-NOMINATED RAPPER JT Edie Parker has formed an exclusive partnership with Verano Holdings Corp. to launch Flower by Edie Parker's premium cannabis products and design-forward accessories in Florida, including 0.5 Petal Puffer all-in-one vapes and one-gram vape cartridges, across Verano's 82 Florida MUV dispensaries. For the launch, Flower by Edie Parker tapped Miami native and Grammy-nominated rapper JT as the face of High in the 305 -- a campaign that pairs the brand's bold aesthetic with the artist's equally unapologetic style and Florida roots. "We're thrilled to partner with Verano, one of the industry's leading companies both in Florida and on a national level," said Brett Heyman, founder and creative director of Flower by Edie Parker. "We have a strong existing customer base in Florida through our heritage handbag and smoking accessory business, and we're excited to be expanding our footprint with this partnership. JT is a true Edie Parker Flower girl: confident, bold, original and cool." "We're excited to partner with Flower by Edie Parker and bring their beloved brand to MUV dispensaries all across Florida," said David Spreckman, Verano chief marketing officer. "Brett and the team have built an authentic, culturally relevant brand that has the unique ability to attract consumers across generations, and we look forward to introducing Florida patients to their vibrant products and authentic ethos across our robust MUV dispensary footprint." This expansion marks a significant milestone for the brand: Flower by Edie Parker is now officially the largest female-operated and founded cannabis brand in the country. Edie Parker's signature smoking accessories and handbags are available nationally both on-line and in over 900 brick-and-mortar retail locations across the United States, and the company's cannabis products can be found in over 12 markets. About Flower by Edie Parker Flower by Edie Parker, a leading female-founded and female-operated cannabis lifestyle brand, ushers in a new generation of cannabis consumers with an irreverent and bold collection of design-forward accessories and cannabis accoutrements. Merging the worlds of fashion and cannabis, Flower by Edie Parker continues to break barriers and destigmatize the use of the plant. Since launching in 2019, Flower by Edie Parker & The Edie Parker Foundation aim to help those, primarily women and children, whose lives have been affected by low level drug offenses. Partner organizations include and have included the Women's Prison Association, The Bail Project, The Last Prisoner Project, Feeding America, City Meals on Wheels and more. About Verano Holdings Corp. Verano, one of the U.S. cannabis industry's leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multistate operator embracing a mission of saying yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MUV dispensary banners, including Cabbage Club, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, (the) Essence, MUV, Savvy, BITS, Encore and Avexia. Verano's active operations span 13 U.S. states, comprising 15 production facilities with over 1.1 million square feet of cultivation capacity. We seek Safe Harbor.