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WDO 26.04 −0.9% FVI 11.84 −1.6% OM 1.75 −1.7% ETG 2.99 +0.0% ARTG 31.47 −4.6% LUC 0.163 +1.6% AFM 1.38 +0.0% IMG 20.95 −3.5% CPAU 0.150 +3.5% MMX 0.075 +7.1% IE 12.47 −2.4% SASK 1.09 −1.8% MOG 0.390 +2.6% XIM 0.070 −6.7% S 0.110 −29.0% OMI 0.300 −4.8% WDO 26.04 −0.9% FVI 11.84 −1.6% OM 1.75 −1.7% ETG 2.99 +0.0% ARTG 31.47 −4.6% LUC 0.163 +1.6% AFM 1.38 +0.0% IMG 20.95 −3.5% CPAU 0.150 +3.5% MMX 0.075 +7.1% IE 12.47 −2.4% SASK 1.09 −1.8% MOG 0.390 +2.6% XIM 0.070 −6.7% S 0.110 −29.0% OMI 0.300 −4.8%
M&A / Property

Verano, Edie Parker launch cannabis line in Florida

By The Northwire Desk — AI Analysis Nov 11, 2025 · 12:14 VRNO · 1.89 Verano Holdings Corp
VRNO · Price

Executive Summary

  • Flower by Edie Parker has entered into an exclusive partnership with Verano Holdings Corp. to launch its premium cannabis products and accessories in Florida.
  • The partnership will make Flower by Edie Parker products available across Verano's 82 MUV dispensaries in Florida, marking a significant expansion for the brand.
  • The launch is accompanied by a marketing campaign featuring Miami native and Grammy-nominated rapper JT, titled "High in the 305."

Key Details

  • Partnership Structure: Exclusive partnership between Flower by Edie Parker and Verano Holdings Corp.
  • Product Launch: Launch of premium cannabis products and design-forward accessories in Florida.
  • Specific Products: Includes 0.5 Petal Puffer all-in-one vapes and one-gram vape cartridges.
  • Distribution Channel: Products will be sold across Verano's 82 MUV dispensaries in Florida.
  • Marketing Campaign: "High in the 305" campaign starring JT (Miami native, Grammy-nominated rapper) to align the brand's bold aesthetic with Florida roots.
  • Brand Milestone: Flower by Edie Parker is now officially the largest female-operated and founded cannabis brand in the country.
  • Current Footprint:
    • Edie Parker's signature smoking accessories and handbags are available nationally online and in over 900 brick-and-mortar retail locations across the United States.
    • Company's cannabis products are currently found in over 12 markets.
  • Company Background (Verano): Vertically integrated, multistate operator with operations in 13 U.S. states, 15 production facilities, and over 1.1 million square feet of cultivation capacity.

Notable Quotes

  • Brett Heyman, Founder and Creative Director of Flower by Edie Parker: "We're thrilled to partner with Verano, one of the industry's leading companies both in Florida and on a national level... JT is a true Edie Parker Flower girl: confident, bold, original and cool."
  • David Spreckman, Verano Chief Marketing Officer: "We're excited to partner with Flower by Edie Parker and bring their beloved brand to MUV dispensaries all across Florida... we look forward to introducing Florida patients to their vibrant products and authentic ethos across our robust MUV dispensary footprint."
Read the original news release →

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