Verano launches Swift Lifts as independent brand

Executive Summary

• Verano Holdings Corp. has launched "Swift Lifts" as a standalone pre-roll brand, separating it from its previous association with the Verano namesake portfolio.
• The brand targets the industry's fastest-growing category, with pre-rolls accounting for over 13% of total 2025 cannabis sales and growing over 22% year-over-year.
• Initial availability is restricted to five core markets (Arizona, Illinois, Maryland, New Jersey, and Nevada) with planned expansion into Connecticut, Virginia, and Florida.

Key Details

• Product Lineup:
  • Short Lifts: 10-pack of 0.35-gram prerolls; designed for convenience and quick sessions.
  • Swift Lifts: 5-pack of 0.5-gram prerolls; balanced for potency and flavor.
  • Long Lifts: Single 1-gram prerolls; designed for extended, relaxing sessions.
• Future Expansion: A large expansion of infused and coated products is planned, including Diamond Infused Swift and Long Lifts, and Infused & Coated Short and Long Lifts.
• Geographic Rollout:
  • Initial Markets: Arizona, Illinois, Maryland, New Jersey, and Nevada (available at Zen Leaf dispensaries and third-party partners).
  • Future Markets: Connecticut, Virginia, and MUV dispensaries in Florida.
• Market Context: Pre-rolled joints are cited as the fastest-growing category in the cannabis industry.

Notable Quotes

• "With the cannabis prerolled joint category experiencing significant growth and a wave of popularity over the last several years, the reimagined Swift Lifts brand offers consumers an intentional product for all of life's moments," said David Spreckman, Verano chief marketing officer. "By maximizing product quality and functionality, Swift Lifts deliver premium full flower in a size format applicable for each occasion, and we are so excited to reintroduce this beloved brand and continue elevating our market position within the fast-growing preroll category."