Northwire Canada EditionMonday, July 13, 2026
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M&A / Property

Spin Master to launch horror card game Hellbreak

By The Northwire Desk — AI Analysis Feb 03, 2026 · 20:33 TOY · 19.10 Spin Master Corp
TOY · Price

Executive Summary

  • Spin Master Corp. and Universal Products & Experiences announced the introduction of "Hellbreak," a new horror-themed trading card game (TCG) developed in collaboration with Ghost Galaxy.
  • The product is scheduled for a global launch in Fall 2026, featuring characters from Universal Pictures' horror intellectual property, including classic Universal Monsters and modern horror icons.
  • The initiative aims to capitalize on the growing popularity of TCGs and horror genres, with plans to expand the crossover universe to include characters from other major studios in the future.

Key Details

  • Partnership: Joint venture between Spin Master Corp. and Universal Products & Experiences, with game design by Ghost Galaxy.
  • Product Name: Hellbreak.
  • Genre: Horror Trading Card Game (TCG).
  • Launch Date: Fall 2026.
  • Core Concept: "Monster Sandbox" gameplay where fan-favorite horror characters compete in an arena.
  • Initial IP: The first card set will feature a roster of Universal Pictures' horror characters, spanning genre-defining classics, late 20th-century resurgence icons, and modern visionaries.
  • Future Expansion: Spin Master intends to build a broader horror crossover universe that will include additional major studios and their characters.
  • Target Audience: Horror fans and TCG players.

Notable Quotes

  • Doug Wadleigh, President, Spin Master Toys: "Hellbreak brings together two of the hottest trends: horror and TCGs... we've created an enticing property unlike anything the TCG category has ever seen."
  • Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences: "With the rise in popularity of trading card games and how passionate horror fans are around the world, we saw an opportunity to extend the lore of horror to TCG..."
  • Christian T. Petersen, CEO, Ghost Galaxy: "Hellbreak was designed to feel dangerous, cinematic and endlessly replayable... Every monster, mechanic and aspect is built to create unforgettable and terrifying moments at the table."
Read the original news release →

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