Tilray Brands' Broken Coast to launch BC Selects

Executive Summary

• Tilray Brands Inc.'s premium craft cannabis brand, Broken Coast, has launched "BC Selects," a new limited-edition line of premium cannabis flower featuring unique phenotypes from its proprietary genetic library.
• The debut strain, "Sprits 26," is now available exclusively in British Columbia, marking the first release in this series and highlighting the brand's focus on small-batch, non-irradiated flower.
• Simultaneously, Broken Coast introduced a modern, pheno-hunted expression of the iconic Blue Dream strain in both whole flower and preroll formats, utilizing their indoor, hand-trimmed, slow-cured cultivation process.

Key Details

• BC Selects Line Launch: A new limited-edition series focusing on premium cannabis flower selected for exceptional qualities, including dense cola structure, abundant trichomes, and pronounced terpene profiles.
• Sprits 26 Specifications:
  • Lineage: 26th phenotype from a Spritzer lineage.
  • Profile: Balanced hybrid with minty, earthy notes and a sweet, gassy finish.
  • Potency: 28% to 34% THC.
  • Terpenes: 2% to 5% content; dominant terpenes include nerolidol, caryophyllene, and geranyl acetate.
  • Format: Available in 3.5-gram whole flower.
  • Availability: Exclusive to British Columbia.
• Blue Dream Release:
  • Style: Modern, pheno-hunted, small-batch expression.
  • Process: Indoor, hand-trimmed, slow-cured.
  • Flavor Profile: Classic sweet blueberry and herbal notes with contemporary consistency.
  • Formats: 7-gram whole flower and three-by-0.5-gram prerolls.
• Distribution: Products are available through authorized retailers and provincial online stores starting the month of the release; availability and formats vary by province.
• Strategic Focus: Emphasis on precision, excellence, and quality over quantity, leveraging proprietary genetics and rigorous environmental monitoring (temperature, airflow, nutrition, humidity).

Notable Quotes

• "BC Selects is about pushing the boundaries of craft. By curating the most exceptional phenotypes from hundreds of in-house genetics, we're giving consumers access to strains that truly represent the pinnacle of Broken Coast's cultivation expertise." — Blair MacNeil, President, Tilray Canada