Tilray, CC Pharma, others enter partnership

Executive Summary

• Tilray Brands Inc. (via its pharmaceutical division Tilray Medical) has entered a strategic alliance with CC Pharma, 14U Pharma, and the "gesund leben" cooperation (operated by Alliance Healthcare Deutschland) to accelerate market expansion and strengthen pharmacy access across Germany.
• The partnership, effective April 1, 2026, aims to scale Tilray's German operations by leveraging the distribution network of Alliance Healthcare Deutschland, which supplies over 10,000 pharmacies daily through 27 logistics centers.
• The alliance will provide partner pharmacies with access to Tilray Medical's medical cannabis portfolio, prescription medications, and discounted medicines via parallel import, targeting both B2B pharmacy requirements and B2C patient needs.

Key Details

• Parties Involved: Tilray Medical (Tilray Brands Inc.), CC Pharma, 14U Pharma, and "gesund leben" cooperation (operated by Alliance Healthcare Deutschland GmbH).
• Effective Date: April 1, 2026.
• Distribution Network: Alliance Healthcare Deutschland is one of Germany's largest pharmacy networks, operating 27 logistics centers and supplying more than 10,000 pharmacies daily.
• Product Portfolio: The alliance will offer an extensive range of products including prescription medications, discounted medicines through parallel import, and Tilray Medical's medical cannabis portfolio.
• Market Reach: The "gesund leben" pharmacy cooperation comprises approximately 3,600 member pharmacies throughout Germany.
• Strategic Goals:
  • Strengthen market presence throughout Germany.
  • Improve pharmacy access and product availability.
  • Grant partner pharmacies advantageous purchasing terms and enhanced service offerings.
  • Scale German operations and create a platform for long-term growth.
• CC Pharma Specifics: CC Pharma is one of two parallel import companies chosen as partners by Alliance Healthcare Deutschland, gaining preferred access to over 20% of German pharmacies. CC Pharma currently supports more than 16,000 pharmacies across the country.
• Company Backgrounds:
  • Alliance Healthcare Deutschland: A member of The Boots Group, based in Frankfurt am Main, with 29 locations.
  • CC Pharma: A leading pharmaceutical distributor in Germany serving pharmacies nationwide with branded and generic medicines.
  • 14U Pharma: A subsidiary of CC Pharma specializing in rebate contracts and innovative health care solutions.

Notable Quotes

• Rajnish Ohri, President, International, Tilray Brands: "Germany remains one of the most important and dynamic health care markets in Europe. By bringing Tilray Medical, CC Pharma and 14U Pharma together through this partnership, we are stronger together -- scaling our German operations, expanding pharmacy access and creating an even more powerful platform for long-term growth."
• Mathias Bossen, Managing Director, CC Pharma: "Our long-standing partnership with Alliance Healthcare Deutschland is being taken to a new level through this strategic co-operation. By combining our strengths and expertise, we are setting new standards in access, service and innovation for pharmacies and patients across Germany."