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Other

Snipp Interactive signs $1.3M (U.S.) contract extension

By The Northwire Desk — AI Analysis Nov 04, 2025 · 15:58 SPN · 0.055 Snipp Interactive Inc
SPN · Price

Executive Summary

  • Snipp Interactive Inc. has executed a new contract valued at US$1.3 million to provide customer loyalty programs for a leading U.S. fast-moving consumer goods (FMCG) manufacturer.
  • The agreement extends the client relationship through September 2028, replacing an initial contract that was originally scheduled to end in May 2026.
  • Snipp implemented its proprietary SnippLoyalty platform to power three active loyalty programs, integrating with the client’s customer data platform and front-end portals.

Key Details

  • Contract Value: US$1.3 million.
  • Contract Duration: Extended through September 2028 (replacing the previous end date of May 2026).
  • Client Profile: A leading FMCG manufacturer in the United States, identified as the fourth-largest company in its category and a member of the FTSE 100 Index.
  • Scope of Work: Provision of multiple brand-based loyalty programs across the client's key product lines.
  • Technical Implementation:
    • Migration of all member data to the SnippLoyalty platform.
    • Integration via proprietary loyalty APIs with the client’s broader digital ecosystem, including the Customer Data Platform (CDP) and branded loyalty portals.
    • Provision of secure back-end infrastructure, comprehensive reporting dashboards, and AI-powered fraud detection.
  • Program Mechanics: Members earn points via pack codes, bonus codes, or engagement activities, redeemable for digital and physical rewards.

Notable Quotes

  • "We're delighted to expand our partnership with this marquee U.S. client... they exemplify the kind of global enterprise we aim to support -- leaders who value innovation, scalability and long-term collaboration." — Atul Sabharwal, Founder of Snipp Interactive
Read the original news release →

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