Organigram launches Shred Shotz

Executive Summary

• Organigram Global Inc. has launched "Shred Shotz," a new compact, single-serve cannabis beverage utilizing its proprietary FAST nanoemulsion technology.
• The product is designed to deliver a 15-minute onset of effects, leveraging the established brand equity of "Shred," which surpassed $200 million in retail sales in 2025.
• Initial availability is scheduled for March in Ontario and Atlantic Canada, with expansion to other provinces expected shortly thereafter.

Key Details

• Product Name: Shred Shotz
• Format: Compact, single-serve beverage (65-millilitre bottles)
• Technology: Powered by FAST, a patent-pending nanoemulsion technology platform designed for faster onset and consistent performance.
• Onset Time: Approximately 15 minutes.
• THC Content: 10 milligrams per bottle.
• Flavors: Blue Razzberry and OG Lemonade.
• Launch Timeline: Expected to be available for sale in March.
• Initial Markets: Ontario and Atlantic Canada.
• Future Markets: Other Canadian provinces expected to follow soon after.
• Brand Context: Leverages the "Shred" brand, which recorded over $200 million in retail sales in 2025.
• Technology Performance Data: Clinical pharmacokinetic research (conducted with BAT) indicates FAST delivers up to 50% faster onset, improved bioavailability, and up to double cannabinoid delivery at peak compared to traditional ingestibles.

Notable Quotes

• "Shred Shotz is another clear example of how we successfully translate consumer insights into meaningful product innovation... With FAST powering the formulation, we are bringing that technology into a compact, single-serve beverage under the Shred brand, allowing us to expand into new occasions with a format built for taste, convenience and predictability." — Eric Williams, Vice-President of Marketing, Organigram Global