Earnings
MINILUXE REPORTS ON RECORD FINANCIAL RESULTS FOR THE SECOND QUARTER AND 1H OF 2025

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Executive Summary
- MiniLuxe Holding Corp. reported financial results for the 13 and 26 weeks ended June 29, 2025, highlighting year-over-year revenue growth and improved profitability metrics across its studio fleet.
- The company achieved record performance in June 2025, with 10% revenue growth and 18% EBITDA growth compared to the prior year, driven by peak demand periods and strategic staffing investments.
- Key operational highlights include a 12% system-wide year-over-year sales growth, an 87% talent retention rate, and the appointment of Lanchi Venator as the new Chief Financial Officer.
Key Details
- Revenue Growth:
- Q2 2025 Net Revenue: $7.5M (up 8% from $6.9M in Q2 2024).
- H1 2025 Net Revenue: $13.6M (up 8% from H1 2024).
- Q2 2025 System-wide Sales: $7.7M (up 12% from $6.9M in Q2 2024).
- H1 2025 System-wide Sales: $14M (up 11% from $12.6M in H1 2024).
- Profitability Metrics:
- Q2 2025 Gross Profit: $3.2M (up 5% from $3.0M in Q2 2024).
- Q2 2025 Gross Profit Margin: 43% (down 1 percentage point from 44%, due to intentional investment in higher staffing levels for peak periods).
- H1 2025 Gross Profit: $5.7M (up 8% from $5.3M in H1 2024).
- Q2 2025 Operating Loss: ($1.2M), an improvement of $0.3M from Q2 2024.
- H1 2025 Operating Loss: ($3.2M), an improvement of $0.1M from H1 2024.
- Q2 2025 Fleet Adjusted EBITDA: $1.4M (nearly doubled from $0.8M in Q2 2024, representing a 100% YoY improvement).
- Q2 2025 Total Company Adjusted EBITDA: (~$0.8M).
- Operational Metrics:
- June 2025 was a record summer month with 10% revenue growth and 18% EBITDA growth versus the prior year.
- Median average unit volume for the top quartile of studios in Q2 2025 exceeded $1.8M per unit.
- Cash contribution across the fleet was up nearly 20% for the trailing four quarters.
- Service revenue from the fleet increased by $0.6M to $7.4M in Q2 2024 (up 9% YoY).
- Talent retention remained at 87% year-over-year.
- Strategic Updates:
- First franchise partner in Brookline, Massachusetts exceeded expectations, achieving profitability within its first 6 months.
- Operating partners in Atlanta, Florida, and Texas continued strong performance.
- SG&A expenses remained approximately flat as a percent of revenue despite one-time expenses in H1 2025.
- Management Changes:
- Lanchi Venator appointed as new CFO.
Notable Quotes
- "Our positive and strong second quarter results represent the execution focus of the leadership and field team alongside our incredible and growing team of operating partners and field associates on delivering an exceptional and consistent client experience.” — Tony Tjan, CEO and Co-founder
- "We are, of course, proud to have another record quarter in which we estimate our growth to be 2x industry growth for retail sales and are grateful for the loyalty of our clients and team.” — Tony Tjan, CEO and Co-founder
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