MiniLuxe Announces Kiki Rice as its Inaugural Brand Ambassador

• The most recent release (April 24, 2026) confirms and expands on the April 13 announcement regarding Kiki Rice as the inaugural brand ambassador.
• Rice is identified as the first draft selection for the Toronto Tempo and will become an equity holder in MiniLuxe Holding Corp.
• The partnership includes product collaborations (nail art collections), marketing campaigns, and community investment initiatives.
• This follows a financing event on April 1, 2026, where Flow Capital committed up to US$1.75 million with warrant issuance.
• Historical context shows Q3 2025 financial results released in November 2025 indicating revenue growth but continued EBITDA losses.

• The news is a confirmation of an already announced partnership (April 13), offering no new financial data or operational breakthroughs.
• Celebrity equity partnerships are common marketing tactics that rarely drive immediate material stock price appreciation without proven sales lift.
• The company remains in a growth phase with narrowing losses but has not achieved profitability; the endorsement adds to operating expenses without guaranteed revenue return.
• Financing from Flow Capital provides runway but introduces dilution risk via warrants exercisable until April 2028.
• Market reaction is likely muted as this was anticipated following the initial April 13 announcement and aligns with previous franchise expansion strategies.

• MiniLuxe Holding Corp. operates elevated nail care studios and proprietary non-toxic products in Canada and the US.
• Flagship model involves company-owned studios supplemented by franchise partners (e.g., Brookline MA, Atlanta GA, Tampa FL).
• The company focuses on clean beauty services with a goal of capital-efficient expansion through joint ventures and acquisitions.
• Operational footprint includes 24 MiniLuxe studios as of Q3 2025 reporting period.