MiniLuxe Partners with 2026 NCAA Champion Kiki Rice as its Inaugural Brand Ambassador

Executive Summary

• MiniLuxe Holding Corp. has appointed Kiki Rice (2026 NCAA champion and projected top WNBA Draft pick) as its inaugural brand ambassador.
• The partnership is structured to include an equity stake for Rice in the company, moving beyond a traditional endorsement deal.
• The collaboration focuses on product development, marketing campaigns, and community investment initiatives.

Key Details

• Equity Stake: Kiki Rice will become an equity holder in MiniLuxe Holding Corp.
• Product Collaborations:
  • Development of nail art collections and nail/hand treatments.
  • Debut of custom press-on nail sets inspired by the UCLA Bruins.
• Marketing & Events:
  • Appearance at the 2026 WNBA Draft (April 13) featuring a MiniLuxe nail art manicure on the Orange Carpet.
  • Involvement in storytelling and select brand campaigns.
• Additional Initiatives: The partnership will include community investment initiatives focused on the growth of women.

Notable Quotes

• Tony Tjan, co-founder and CEO of MiniLuxe: “This partnership is about building with someone who is invested not just in our services and product, but in the people and the broader opportunity to elevate the nail care industry while creating more durable pathways for talent.”
• Kiki Rice: “I've been intentional to choose partnerships with brands that genuinely reflect who I am, my values and what I use in my everyday life, so I was naturally drawn to MiniLuxe...”