Maple Leaf Foods launches Mighty Protein

Executive Summary

• Maple Leaf Foods Inc. has launched "Maple Leaf Mighty Protein," a new line of chicken protein sticks designed to meet growing consumer demand for convenient, high-protein snacks.
• The product targets health-conscious consumers, offering 12 grams of complete protein per stick with zero sugar, no fillers, and 110 calories.
• The sticks are gluten-free, keto-friendly, require no refrigeration, and are available in three flavors: original, buffalo, and barbecue.

Key Details

• Product Name: Maple Leaf Mighty Protein chicken sticks.
• Key Nutritional Specs: 12 grams of complete protein, zero sugar, no fillers, 110 calories per stick.
• Ingredients: Lean, protein-dense chicken; simple, real ingredients.
• Dietary Attributes: Gluten-free, keto-friendly, animal-based complete protein (contains all nine essential amino acids).
• Convenience Features: No refrigeration required; grab-and-go format.
• Flavors: Original, Buffalo, Barbecue.
• Packaging Sizes: 32-gram single stick or multipacks of eight.
• Market Availability: Grocery retailers across Canada.
• Market Context: Cites Nourish Food Marketing 2025 trend report stating over 70% of Canadians are seeking to boost protein intake.

Notable Quotes

• "Canadians are asking for protein they can take anywhere -- clean, tasty and truly satisfying," said D'Arcy Finley, vice-president, brand and marketing, Maple Leaf Foods. "Mighty Protein puts complete protein in your pocket at 12 grams per stick, with zero sugar, no fillers and craveable flavours. It's fuel for the rink, the commute, after the gym or the afternoon slump, all without compromising on natural ingredients or irresistible flavour."