Northwire Canada EditionSaturday, July 11, 2026
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Maple Leaf Foods Releases 2025 Integrated Report Showcasing Sustainability Progress and Commitment to Long-Term Value Creation

MFI · Price

Executive Summary

  • Maple Leaf Foods released its 2025 Integrated Report, highlighting the successful completion of its pork operations spin-off and the final phase of a $2 billion corporate transformation.
  • The report outlines significant 2025 progress across brand market leadership, operational safety, community impact, and environmental sustainability initiatives.
  • Management emphasized a strategic pivot toward a purpose-driven, brand-led consumer packaged goods model, citing improved financial strength, sharper strategic focus, and consistent performance execution.

Key Details

  • Corporate Transformation: Completed the spin-off of pork operations and finalized the $2 billion transformation program, positioning the company with enhanced financial strength and a refocused strategic direction.
  • Brand Market Leadership (2025):
  • Schneiders® and Maple Leaf® maintain #1 and #2 positions in Packaged Meats in Canada.
  • Maple Leaf Prime® holds the #1 position in fresh poultry in Canada.
  • Mina® remains the #1 Halal brand in fresh poultry in Canada.
  • Greenfield Natural Meat Co.® is the #1 Sustainable Packaged Meats brand in Canada and #3 in the U.S.
  • Product Innovation: Launched Musafir®, a protein-forward South Asian-inspired brand, and Mighty Protein® chicken sticks, positioned as a clean snacking innovation with reduced fillers.
  • Community & Social Impact: The Maple Leaf Centre for Feed Security donated nearly $2 million of protein-rich foods across Canada and the U.S.; salaried employees volunteered across 26 communities in 44 organized events.
  • Animal Welfare: Completed construction of new, state-of-the-art hatching egg barns for broiler breeder birds; actively testing remote video welfare auditing and health monitoring systems.
  • Environmental & Sustainability Metrics:
  • 10 additional facilities achieved landfill-free status, bringing the total to 13 across the organization.
  • Continued progress toward science-based climate targets, building on reductions established since the 2018 base year.
  • Expanded regenerative agriculture partnerships supporting growers across hundreds of thousands of acres to improve soil health and reduce emissions.
  • Operational Safety: Demonstrated continued improvement in workplace safety metrics, marking over a decade of sustained safety progress.

Notable Quotes

  • Curtis Frank, President and CEO: "This has been a defining year for Maple Leaf Foods. We successfully completed the spin-off of our pork operations and the final phase of our $2 billion transformation, positioning the Company with greater financial strength, sharper strategic focus, and improved consistency in performance."
  • Curtis Frank, President and CEO: "I am proud of the progress we are making toward our Vision to be the most sustainable protein company on Earth. Our Integrated Report demonstrates the discipline with which we are advancing both business performance and leadership in sustainability, from accelerating our environmental initiatives and enhancing animal care, to helping address food insecurity in the communities we serve."
Read the original news release →

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