Jones Soda launches Mary Jones zero-sugar THC drinks

Executive Summary

• Jones Soda Co. has launched "Mary Jones Zero," a new zero-sugar, zero-calorie craft soda infused with hemp-derived THC (HD9), available in classic and zero-sugar variants.
• The company is expanding its refrigerated cooler program nationwide, deploying 800 Mary Jones-branded coolers to top liquor, grocery, chain, and independent retailers to drive consumer engagement.
• The launch is supported by in-store tastings, holiday-themed marketing campaigns, and exclusive tasting parties at select retail partners to capitalize on the projected growth of the global hemp beverage market.

Key Details

• Product Details: Mary Jones Zero is a zero-sugar, zero-calorie craft soda featuring hemp-derived THC (HD9). It contains no artificial colors and is designed to provide a "balanced, approachable high."
• Packaging: Available in sleek 12-ounce cans. Both zero-sugar and full-sugar options are offered.
• Retail Expansion: Following a successful Q2 refrigerated cooler pilot, Jones Soda is rolling out 800 branded coolers nationwide.
• Marketing Strategy: The launch includes engaging point-of-sale (POS) material, in-store tastings, holiday-themed marketing campaigns, exclusive tasting parties, and giveaways at select liquor and retail partners.
• Market Context: The company cites a global hemp beverages market projected to grow from $5.7 billion (U.S.) in 2024 to $18.2 billion (U.S.) by 2033.
• CEO Commentary: Scott Harvey, CEO, highlighted the product's flavor, nostalgia, and suitability for social moments, noting the success of the cooler program in placing the brand "front and centre where decisions and cravings happen."

Notable Quotes

• "People love the flavour and nostalgia of Jones Soda," said Scott Harvey, chief executive officer of Jones Soda. "With HD9, we've created a new kind of social beverage -- one that tastes incredible, hits just right and fits perfectly into those moments when you just want to take a breather and enjoy yourself."
• "Our cooler program proved it -- once consumers taste Mary Jones, there's no going back," said Mr. Harvey. "This is liquid to lips in action, putting our brand front and centre where decisions and cravings happen."