Illumin forms partnership with FSBD on audience data

Executive Summary

• Illumin Holdings Inc. has entered into a strategic partnership with Full Stack Big Data (FSBD) to integrate FSBD’s audience intelligence capabilities into the Illumin platform.
• The collaboration aims to help advertisers expand reach and improve campaign performance in a privacy-safe environment by moving away from traditional identifiers like cookies and mobile advertising IDs.
• Early benchmark tests indicate the partnership’s approach can deliver up to 35% higher unique incremental reach and 40% more efficient frequency control.

Key Details

• Partnership Structure: Strategic partnership between Illumin Holdings Inc. and Full Stack Big Data (FSBD).
• Technology Integration: FSBD’s audience intelligence, specifically postal code modelling, is integrated into the Illumin platform to strengthen data inputs for optimization and performance insights.
• Data Coverage: The integration provides access to more than 1,000 high-value audience segments across North America, EMEA (Europe, Middle East and Africa), and LATAM (Latin America).
• Performance Metrics: Early FSBD benchmark tests show the approach delivers:
  • Up to 35% higher unique incremental reach.
  • 40% more efficient frequency control.
  • Reduced duplication across platforms and improved overall media efficiency.
• Capabilities: Enables real-time targeting of demographic and behavioural audiences, allowing marketing teams to refine strategies based on live performance signals.
• Strategic Goal: To provide a scalable, privacy-compliant approach to audience activation and intelligence as the industry moves away from legacy identifiers.

Notable Quotes

• "This partnership brings an important privacy-first capability to our platform," said Oren Hisherik, chief information and technology officer at Illumin. "Combining FSBD's audience signals with our optimization and Identity Graph helps marketers identify more prospects and focus investment on the segments most likely to deliver proven results."
• "Our technology provides a scalable, privacy-compliant approach to audience activation," said Aaron Cuenca, founder and chief executive officer of FSBD. "Together with Illumin, advertisers can activate consistent audiences across markets and maintain strong campaign performance."