Northwire Canada EditionThursday, October 15, 2026
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Other

iFabric to expand Doctor's Choice by 1,000 stores

IFA · Price

Executive Summary

  • iFabric Corp.'s subsidiary, Intelligent Fabric Technologies (North America) Inc. (IFTNA), has secured a significant 1,000-store expansion for its Doctor's Choice(R) scrubs at a leading U.S. national big-box retailer.
  • The expansion follows an initial rollout that began online and moved into stores in late 2025, validating strong consumer acceptance and retailer confidence in the brand.
  • The scrubs utilize IFTNA's proprietary textile technologies, including PROTX2 antimicrobial finishes and ecoPEL water repellency, which have been supported by peer-reviewed clinical trials demonstrating reduced bacterial contamination.

Key Details

  • Expansion Scope: 1,000 additional store locations for Doctor's Choice scrubs at a major U.S. national retailer.
  • Product Technology: The scrubs integrate IFTNA proprietary technologies:
    • PROTX2: Advanced antimicrobial and anti-odour protection.
    • ecoPEL: Fluorine-free (PFAS-free) durable water repellency.
    • DryTX: Moisture management for wicking and quick-dry properties.
  • Clinical Validation: IFTNA announced peer-reviewed clinical trial results showing statistically significant reductions in surface bacterial contamination on treated scrubs compared to untreated ones in real-world healthcare environments.
  • Commercial Status: The Doctor's Choice assortment is available both online and through the expanding physical store network.
  • Management Commentary: CEO Giancarlo Beevis described the expansion as a "tremendous milestone" and a clear signal of retailer belief in the product's differentiated performance story.

Notable Quotes

  • "An expansion of this magnitude is a tremendous milestone for Doctor's Choice scrubs and for IFTNA... A move to an additional 1,000 stores is a clear signal that the retailer believes in the product, the brand and -- most importantly -- the differentiated performance story our technologies deliver to health care professionals every day." — Giancarlo Beevis, President and CEO of IFTNA
  • "Health care professionals have been waiting a long time for medical textiles that don't just claim performance -- but are supported by real clinical evidence... The rapid expansion of Doctor's Choice scrubs strongly reinforces that demand and the end-user acceptance of this game-changing and clinically validated technology." — Giancarlo Beevis, President and CEO of IFTNA
Read the original news release →

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