HPQ launches Endura battery brand using GEN3 tech

Ms. Noelle Drapeau reports HPQ INTRODUCES ENDURA: ITS FIRST COMMERCIAL BATTERY BRAND BUILT ON GEN3 TECHNOLOGY HPQ Silicon Inc. has launched its new registered brand, HPQ Endura. This brand represents the forthcoming commercial debut of the company's lithium-ion batteries, which incorporate third-generation silicon-based anode material (GEN3) developed by its French technology partner, Novacium SAS. Subsequent to our July 9, 2025, release, this launch marks a defining milestone for HPQ as it enters the high performance battery market with a product designed to meet surging industrial demand for longer-lasting, higher-capacity energy storage solutions. HPQ Endura: built for performance, engineered for longevity Developed in partnership with Novacium, HPQ Endura represents a new generation of high-capacity battery cells available in 18650 (4,000 mAh (milliampere-hour)) and 21700 (6,000 mAh) formats. These cells deliver exceptional energy density and a cycle life nearing 1,000 full charge-discharge cycles -- performance validated in both laboratory settings and precommercial production. HPQ Endura is designed to serve critical sectors, including electric mobility, consumer electronics, telecommunications and defence. It delivers reliable, sustainable power where it matters most "HPQ Endura is more than a brand -- it's the embodiment of our commitment to turning innovation into impact," said Noelle Drapeau, LLL, MBA, PMP, HPQ Silicon corporate secretary and intellectual property director. "With this launch, HPQ moves from proving technological feasibility to commercial execution. The North American market is ready, and so are we." HPQEndura.com: a digital launchpad for market acceleration To streamline distribution and accelerate time-to-market, HPQ recently acquired the HPQEndura.com domain. Launching by the end of Q3 2025, this on-line platform will serve as the central hub for ordering and customer engagement, offering an intuitive experience for industrial clients, integrators and end-users. Supporting the launch is a dedicated commercial team led by Derick Lila, MA, MSc, HPQ's director of communications, who will also serve as director of business development for the HPQ Endura brand. With more than two decades of experience in clean-tech marketing and communications, Mr. Lila will spearhead a scalable go-to-market strategy. "Silicon is central to our energy future. It's abundant, versatile, and currently underused in battery technology," said Derick Lila, MA, MSc. "Our GEN3 process unleashes its potential, and HPQ Endura is the brand that brings it to market. The platform HPQEndura.com will be our front-line tool to build momentum, educate and close deals." The team will focus on securing strategic partnerships, penetrating high-growth sectors and converting industry interest into recurring revenue. A North American strategy to capture high-value markets Under its exclusive licence, HPQ will commercialize HPQ Endura batteries across Canada, the United States and Mexico, targeting a rapidly expanding combined market. The global 18650 and 21700 battery market was valued at $15.92-billion (U.S.) in 2024 and is projected to reach $45.60-billion (U.S.) by 2033, with a CAGR (compound annual growth rate) of 12.4 per cent. In Canada, which currently accounts for approximately 5.4 per cent of this market, the segment could grow from $860-million (U.S.) in 2024 to $2.46-billion (U.S.) by 2033. Mexico, covered under HPQ's licence, is the fastest-growing market in North America, projected to reach $8.6-billion (U.S.) by 2030 with a 15-per-cent CAGR. In the United States, the market for 18650 and 21700 batteries stood at $6.37-billion (U.S.) in 2024 (40 per cent of global demand) and is expected to grow to $16.05-billion (U.S.) by 2030 at a CAGR of 13.83 per cent. "Even a 1-per-cent share of these markets would be transformative," said Bernard Tourillon, president and chief executive officer of HPQ Silicon. "In Canada alone, that represents a $8.6-million (U.S.) opportunity -- more than enough to fully monetize our licensing investment. Achieving similar traction in the U.S. and Mexico, where a 1-per-cent share equates to $63.7-million (U.S.) and $86-million (U.S.), respectively, by 2030, would firmly position HPQ Endura for exponential growth." About HPQ Silicon Inc. HPQ Silicon is a Quebec-based TSX Venture Exchange industrial issuer. HPQ is a technology company focused on innovation in advanced materials and critical process development. In partnership with world-class technology leaders PyroGenesis and Novacium SAS -- of which HPQ is a shareholder -- the company is developing the materials and process technologies essential to achieving net-zero goals. HPQ activities are centred around the following pillars: Becoming a green, low-cost (capital expenditures and operating expenditures) manufacturer of fumed silica using the fumed silica reactor, a proprietary technology owned by HPQ Silica Polvere, being developed for HSPI by PyroGenesis; Working with research and development partner Novacium to become a producer of silicon-based anode materials for battery applications; Developing innovative processes to generate and use hydrogen: Metagene, a low-carbon, chemical-based, on-demand, high-pressure autonomous hydrogen production system, is being developed by Novacium, of which HPQ holds the exclusive North American (Canada, United States and Mexico) licence; Waste to energy, a new process to transform black aluminum dross into a valuable resource, is being developed by Novacium, of which HPQ holds the exclusive North American (Canada, United States and Mexico) licence; HPQ is also a shareholder in Novacium; Becoming a zero-carbon-dioxide low-cost (capex and opex) producer of high-purity silicon (2N plus to 4N) using its Purevap quartz reduction reactors, a proprietary technology owned by HPQ being developed for HPQ by PyroGenesis. 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