Guru Organic boasts of record Amazon sales in July

Executive Summary

• Guru Organic Energy Corp. reported its strongest month ever for Amazon sales in both Canada and the United States for July 2025, driven by record-breaking performance during Amazon Prime Day.
• The company achieved significant sales growth during the four-day Prime Day event, with sales up 40% in Canada and 96% in the United States compared to 2024.
• U.S. sales surpassed a major milestone for the first time, driven by a record number of total customers, a significant increase in new-to-brand buyers, and repeat purchase rates well above industry norms.

Key Details

• Prime Day Performance: Sales grew 40% in Canada and 96% in the United States versus 2024 during the four-day Prime Day event.
• Daily Run Rate: The additional two "bonus" days of Prime Day drove sales at two to five times the company's normal daily run rate in both markets.
• U.S. Milestone: U.S. sales surpassed a major milestone for the first time, contributing to a new monthly record on Amazon.
• Customer Metrics: The company reported a record number of total customers and a significant increase in new-to-brand buyers.
• Retention: Repeat purchase rates remain well above industry norms, validating the strategy of leveraging high-traffic events to accelerate awareness and drive long-term growth.
• Market Context: Competitive dynamics in the U.S. category are shifting, with smaller brands outperforming some incumbents in the clean and organic energy drink segment.

Notable Quotes

• "Guru's success during Amazon's July Prime Day reflects the strength of our brand among health-conscious consumers in Canada and the U.S. Beyond the impressive sales growth, we are especially encouraged by the record number of total customers and the significant increase in new-to-brand buyers. Just as importantly, our repeat purchase rates remain well above industry norms, showing that once consumers discover Guru, they keep coming back. This validates our strategy of leveraging high-traffic events to accelerate awareness and drive long-term growth." — Carl Goyette, President and CEO