Cizzle Brands releases Pink Lemon Flow

Mr. John Celenza reports CIZZLE BRANDS TEAMS UP AGAIN WITH COACH CHIPPY TO LAUNCH PINK LEMON FLOW, A NEW FLAVOUR OF CWENCH HYDRATION Cizzle Brands Corp. has launched Pink Lemon Flow, a new limited-time flavour of Cwench Hydration developed in partnership with long-time Cizzle Brands' collaborator, Coach Chippy. The launch of Pink Lemon Flow builds upon the success of Cizzle Brands' and Coach Chippy's Tropical Flow flavour of Cwench which launched in January, 2025, and has sold out its entire initial run including more than 20,000 cases of its ready-to-drink format. Pink Lemon Flow is being launched in July, 2025, as the second Cwench Hydration flavour made in collaboration with Coach Chippy, whose TikTok, Instagram and YouTube accounts collectively reach an audience of more than 1.37 million followers/subscribers. Starting in the second half of July, 2025, Pink Lemon Flow will be carried in several different retail channels. In the grocery category, Pink Lemon Flow will exclusively be carried by banners of Sobeys Inc. in the grocery chain channel, including Sobeys and Safeway (in approximately 350 stores between the two chains), as well as all Longo's locations and select locations of Thrifty Foods and Farm Boy (which began carrying Cwench Hydration in March of 2025). The availability of Pink Lemon Flow at Sobeys is the first time the Cwench Hydration brand is being launched at Sobeys. In addition to the Sobeys banners, many Canadian sporting goods retailers will be carrying Pink Lemon Flow, including Source for Sports, Sports Excellence, Pro Hockey Life, FGL Quebec and Pure Hockey. Pink Lemon Flow will also be listed by select Petro-Canada locations, a gas station chain who has over 1,600 retail locations across the country. Additionally, Life Time Fitness will be offering Pink Lemon Flow at its fitness clubs in Canada and the United States. Cizzle Brands' founder, chairman and chief executive officer, John Celenza, commented: "Coach Chippy has grown to become one of the most influential icons in youth sports and it's awesome to be working with him again to launch Pink Lemon Flow. There's no one more enthusiastic about Cwench Hydration than Chippy. We picked the Pink Lemon Flow flavour with Chippy because it offers a bright vibrant taste that people are going to love, especially during the summer season when hydration should be top of mind for everyone." Mr. Celenza added: "Launching Pink Lemon Flow exclusively at Sobeys' banners in the grocery channel is also a big milestone for Cizzle Brands. We'll be sharing more details about the availability of our products at Sobeys in the coming weeks but suffice it to say we have a very exciting summer ahead of us as we team up with Coach Chippy and Sobeys to make Pink Lemon Flow and Cwench, remarkable successes." Regarding the launch of Pink Lemon Flow, Coach Chippy commented: "Summer was made for my don't think, just flow, mentality. From driveway dangles, boardwalk blading and staying fresh with the team -- I wanted a drink that owned those moments. After seeing how fast Tropical Flow flew off the shelves, the team at Cwench and I got to work. The result? Pink Lemon Flow -- a crisp, tart pink lemonade with zero sugar and six electrolytes to keep you cool, dialled in and flow-ready. It's a sip of summer in a bottle. Crack one. Stay hydrated. Let the flow take over." About Cizzle Brands Corp. Cizzle Brands is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) Cwench Hydration, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. We seek Safe Harbor.