Cizzle Brands releases Pink Lemon Flow

Executive Summary

• Cizzle Brands Corp. has launched "Pink Lemon Flow," a new limited-time flavor of its Cwench Hydration line, developed in partnership with influencer Coach Chippy.
• The product is being distributed through major retail channels, marking a significant milestone as it enters Sobeys banners (including Safeway, Longo's, Thrifty Foods, and Farm Boy) for the first time.
• The launch expands availability beyond grocery stores to include sporting goods retailers, gas stations, and fitness clubs across Canada and the United States.

Key Details

• Product: Pink Lemon Flow, a zero-sugar hydration drink containing six electrolytes, developed in collaboration with Coach Chippy.
• Previous Performance: Builds on the success of the "Tropical Flow" flavor launched in January 2025, which sold out its entire initial run of over 20,000 ready-to-drink cases.
• Retail Distribution (Grocery):
  • Exclusive launch at Sobeys Inc. banners, including Sobeys and Safeway (approx. 350 stores).
  • Available at all Longo's locations.
  • Available at select Thrifty Foods and Farm Boy locations (Farm Boy began carrying Cwench in March 2025).
• Retail Distribution (Non-Grocery):
  • Canadian sporting goods retailers: Source for Sports, Sports Excellence, Pro Hockey Life, FGL Quebec, and Pure Hockey.
  • Petro-Canada locations (over 1,600 retail locations across Canada).
  • Life Time Fitness clubs in Canada and the United States.
• Influencer Partnership: Coach Chippy, whose social media accounts (TikTok, Instagram, YouTube) collectively reach over 1.37 million followers/subscribers.
• Launch Timeline: Available starting in the second half of July 2025.
• Company Context: Cizzle Brands carries Cwench Hydration in over 3,000 locations in Canada, the United States, and Europe, and also offers Spoken Nutrition (NSF Certified for Sport).

Notable Quotes

• John Celenza, Founder, Chairman and CEO: "Launching Pink Lemon Flow exclusively at Sobeys' banners in the grocery channel is also a big milestone for Cizzle Brands. We'll be sharing more details about the availability of our products at Sobeys in the coming weeks but suffice it to say we have a very exciting summer ahead of us as we team up with Coach Chippy and Sobeys to make Pink Lemon Flow and Cwench, remarkable successes."
• Coach Chippy: "The result? Pink Lemon Flow -- a crisp, tart pink lemonade with zero sugar and six electrolytes to keep you cool, dialled in and flow-ready. It's a sip of summer in a bottle. Crack one. Stay hydrated. Let the flow take over."