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M&A / Property

Cizzle releases two new Cwench Hydration flavours

By The Northwire Desk — AI Analysis Jan 22, 2026 · 17:33 CZZL · 0.40 Cizzle Brands Corp
CZZL · Price

Executive Summary

  • Cizzle Brands Corp. launched two new flavors of its flagship product, Cwench Hydration: "Miracle On Ice" and "Golden Berry."
  • The "Miracle On Ice" flavor was developed in collaboration with USA Hockey, inspired by the 1980 U.S. Olympic victory, while "Golden Berry" was created with NHL superstar Nathan MacKinnon.
  • The company also announced the results of its Annual General Meeting held on January 21, 2026, where shareholders approved all items, including the appointment of MNP LLP as auditor and the election of all directors.

Key Details

  • Product Launch: Two new SKUs added to the Cwench Hydration portfolio:
    • Miracle On Ice: A collaboration with USA Hockey; features cherry, citrus, and blue raspberry flavors; designed to reflect the 1980 U.S. hockey victory.
    • Golden Berry: A limited-time offering (LTO) developed with Nathan MacKinnon; features a sweet-tart taste; named to honor MacKinnon’s work ethic.
  • Product Specifications: Cwench Hydration contains six-plus electrolytes, zero sugar, and is marketed as performance-oriented.
  • Distribution: The brand is currently available in over 5,800 locations across Canada, the United States, and Europe, including grocery, convenience, and specialty channels.
  • Annual General Meeting Results (Jan 21, 2026):
    • Shareholders voted in favor of all business items.
    • Auditor: MNP LLP appointed as outside auditor.
    • Directors: All director nominees elected.
    • Turnout: 37.973% of issued and outstanding common shares represented.
  • Corporate Structure: Cizzle Brands operates as a vertically integrated sports nutrition company owning brands Cwench Hydration, Spoken Nutrition (NSF Certified for Sport), and HappiEats, along with its own manufacturing facility.

Notable Quotes

  • "Golden Berry and Miracle On Ice represent our commitment to innovation and athlete-centred product experiences... These flavours aren't just about great taste -- they're about the mindset and grit it takes to win." — John Celenza, Founder, Chairman and CEO
Read the original news release →

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