Cizzle Brands launches SnakStars Sport Bites

Executive Summary

• Cizzle Brands Corp. has launched "SnakStars Sport Bites," a new nut-free, high-protein, and high-fibre snack targeting active children and families.
• The product is positioned as a healthier alternative to traditional granola bars, featuring 16g of protein and 10g of fibre per bag, with no nuts and real ingredients.
• Initial retail distribution begins in the third week of February at Sport Chek nationwide, with expansion to other major Canadian retailers (Canadian Tire, Well.ca, etc.) in the coming months.

Key Details

• Product Name: SnakStars Sport Bites.
• Key Nutritional Specs:
  • 16 grams of protein per bag (two servings).
  • 10 grams of fibre per bag.
  • Nut-free formulation.
  • Made with real ingredients.
• Flavors: Apple Cinnamon and Frosted Vanilla.
• Packaging: Sold in 12-bag caddies; distributed nationally.
• Launch Timeline: Shelves starting in the third week of February.
• Retail Partners (Initial): Sport Chek (nationwide) and select Source for Sports locations.
• Retail Partners (Coming Months): Well.ca, Healthy Planet, CanCo Gas, FGL Quebec, Canadian Tire, and Pro Hockey Life.
• Strategic Context: Part of Cizzle Brands' broader sports nutrition portfolio, following the successful North American launch of "HappiEats Sport Pasta."
• Target Audience: Active families, school lunches, sports practices, and road trips.

Notable Quotes

• "Parents are frustrated with what passes for 'healthy' in the kids' snack aisle," said John Celenza, chairman and chief executive officer of Cizzle Brands. "SnakStars Sport Bites are built differently. They deliver real protein, real fibre and real ingredients -- without nuts -- so families don't have to compromise between nutrition and taste."