Bragg Gaming extends deal with 711 Group

Executive Summary

• Bragg Gaming Group Inc. has entered into a global agreement extension with 711 Group, extending their existing player account management (PAM) platform, online casino content, and gamification services.
• The agreement covers the launch of the 711.be brand in the regulated Belgian i-gaming market, leveraging Bragg's technology suite originally implemented for the 711.nl brand in the Netherlands.
• The deal is a three-year agreement that positions Bragg as a key technology provider in regulated markets, with potential for expansion into other newly regulated jurisdictions.

Key Details

• Parties Involved: Bragg Gaming Group Inc. (Technology Provider) and 711 Group (Operator of 711.nl in the Netherlands and Carousel.be/711.be in Belgium).
• Agreement Type: Global agreement extension and new market entry support.
• Duration: Three-year deal.
• Scope of Services:
  • Player Account Management (PAM) platform.
  • Online casino content and sportsbook delivery.
  • Player engagement and gamification tools.
• Key Technologies Deployed:
  • Bragg HUB: Online casino and sports betting content delivery platform.
  • FUZE Tool Set: Promotional, engagement, and gamification tools including AI-powered game recommendations, free rounds, themed widgets, tournaments, quests, and bonuses.
  • Specific Features: "Big Ticket Bonanza" (targeted campaigns) and "FUZE Arcade" (random win drops).
• Market Expansion:
  • Extension of services to power the launch of 711.be in the Belgian regulated market.
  • Continued support for 711.nl in the Netherlands.
  • Agreement includes provisions to work with 711 Group in newly regulated markets in the future.
• Strategic Context: The move aligns with Bragg's focus on expanding its high-margin PAM and content offerings globally, cementing its position in regulated i-gaming markets.

Notable Quotes

• Matevz Mazij, CEO at Bragg Gaming Group: "Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711's continued growth there."
• Gilles De Backer, COO at 711.nl: "The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth. Extending this relationship into Belgium was a natural next step. Bragg's comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry, allowing us to focus on delivering a leading i-gaming experience to Belgian players. We look forward to replicating our Dutch success."