Bragg Gaming partners with iGaming player Golden Whale

Executive Summary

• Bragg Gaming Group Inc. has entered into a strategic partnership with Golden Whale Productions to integrate advanced AI and machine learning capabilities into its Player Account Management (PAM) platform.
• The collaboration aims to accelerate Bragg’s roadmap to becoming a fully "AI-first" company by 2027, focusing on cost efficiencies, operational excellence, and predictive intelligence.
• The partnership involves leveraging Golden Whale’s proprietary "Foundation" AI models to enhance predictive capabilities, including revenue forecasting and player retention strategies, with a proof-of-concept engagement available to current and future platform customers.

Key Details

• Partnership Structure: Strategic collaboration between Bragg Gaming Group Inc. and Golden Whale Productions (a leader in iGaming data science).
• Technology Integration: Bragg will utilize Golden Whale’s advanced machine learning and proprietary AI models, specifically the "Foundation" models, to enhance the predictive intelligence of the Bragg PAM platform.
• Strategic Goal: To build the "Bragg AI brain," a data-driven engine designed to power smarter decisions and intelligent products across the ecosystem, with a target of becoming a fully AI-first company by 2027.
• Operational Benefits:
  • Automation of complex workflows.
  • Optimization of player incentives.
  • Delivery of hyper-personalized player experiences.
  • Integration into Bragg’s operational platform to empower marketing and operational teams with real-time, actionable data.
• Predictive Capabilities:
  • Revenue Forecasting: Precise forecasting of revenue potential at 30-day, 90-day, and one-year intervals.
  • Player Retention: Identification of player departure probability windows at three-day, seven-day, 14-day, and 30-day markers to enable proactive retention strategies.
• Market Validation: All current and future Bragg platform customers will have access to a proof-of-concept/proof-of-value engagement to demonstrate the robustness of the AI-powered predictive intelligence.
• Golden Whale Performance Metrics:
  • Demonstrated 140% accumulated growth acceleration (compound growth within a 12-month period).
  • Campaign-level uplift of 6% to 20%.
  • 20% reduction in bonus costs.
  • Immediate return on investment without requiring new tools or workflows.
• Target Markets: The operational advantage is leveraged across Bragg’s 30-plus regulated markets.

Notable Quotes

• Luka Pataky, Executive Vice-President of AI and Innovation, Bragg: "This partnership serves as a foundational step in the development of what we call the Bragg AI brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg's ecosystem."
• Matevz Mazij, Chief Executive Officer, Bragg: "Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base... By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business."
• Eberhard Durrschmid, CEO, Golden Whale Productions: "We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability."