Bragg Gaming to provide PAM platform to SuomiVeto

Executive Summary

• Bragg Gaming Group Inc. has entered into a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with SuomiVeto, a new market entrant in Finland led by the former founders of BetCity.nl.
• The partnership positions Bragg as a key supplier and SuomiVeto as a leading operator ahead of the liberalization of the Finnish i-gaming market, which is scheduled to launch for private operators on July 1, 2027.
• The deal includes access to Bragg’s proprietary PAM, aggregated casino games, a managed sportsbook, and AI-driven player engagement tools designed to comply with Finland’s upcoming regulatory framework, including moderate marketing standards.

Key Details

• Parties Involved: Bragg Gaming Group Inc. (Supplier) and SuomiVeto (Operator/Market Entrant).
• Agreement Scope: Comprehensive turnkey solution including:
  • Proprietary Player Account Management (PAM) platform.
  • Vast portfolio of exclusive and aggregated casino games.
  • Fully managed sportsbook.
  • Fuze player engagement tools.
  • Managed marketing and operational services.
• Strategic Context: The agreement is timed ahead of the Finnish market liberalization.
  • License application window opens: March 2026.
  • Market goes live for private operators: July 1, 2027.
• Regulatory & AI Integration:
  • Bragg is leveraging its "AI Brain" and partnership with Golden Whale to provide predictive modeling for player behavior monitoring.
  • The PAM platform features hyperpersonalization to maintain player engagement within Finland’s proposed marketing and bonus restrictions.
  • Localized content is being developed through internal studios (Atomic Slot Lab, Indigo Magic) focusing on mechanics/themes preferred in Finland.
• Market Projections:
  • Finland population: 5.6 million.
  • Estimated 2027 total online gambling market (casino + sportsbook): €1.1 billion to €1.3 billion.
  • Tax rate for licensed operators: 22% of Gross Gaming Revenue (GGR).
• Historical Precedent: SuomiVeto’s founders previously led BetCity.nl, which achieved strong market position using Bragg’s PAM and turnkey solution following the Dutch market regulation in October 2021.
• Bragg’s Track Record:
  • Market-leading PAM provider in the Netherlands with ~30% regulated market share.
  • Strong start in Brazil following its Jan 1, 2025 launch.
  • Operational in over 30 regulated i-casino markets globally.

Notable Quotes

• Matevz Mazij, CEO, Bragg Gaming Group: "Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone for Bragg, establishing a strong position as an i-gaming supplier in Finland well ahead of the market's upcoming liberalization... This partnership is a testament to the power of our complete platform, content and player engagement ecosystem, and we are confident in SuomiVeto's ability to capture significant market share when the new licensing regime goes live."
• Melvin Bostelaar, Co-founder, SuomiVeto: "After the successful journey with BetCity, we are once again partnering with Bragg, a platform provider operating at the very top of the industry. Their premium technology and scalable infrastructure give us the foundation to build another market leader. Finland is next."
• Joey Singels, Co-founder, SuomiVeto: "Our successful collaboration with Bragg in the Dutch regulated market gives us strong confidence as we begin a new venture in Finland. Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence."