Beckett's rolls out non-alcoholic cocktails at BevMo

Executive Summary

• Beckett's Inc. is launching its ready-to-drink non-alcoholic cocktails at BevMo! stores across California, marking a strategic expansion of its retail footprint.
• The initial rollout features the non-alcoholic gin and tonic, with the non-alcoholic Moscow mule to follow after the next production run.
• Management views this partnership as a key milestone to drive nationwide retail expansion and capitalize on growing demand for premium non-alcoholic beverages.

Key Details

• Retail Partner & Territory: BevMo! stores across California
• Initial Product Launch: Beckett's Tonics non-alcoholic gin and tonic
• Upcoming Product: Beckett's Tonics non-alcoholic Moscow mule (scheduled after completion of the next production run)
• Product Specifications: 35 calories per serving; vegan, gluten-free, and low in sugar
• Current Distribution Network: BevMo!, Total Wine & More, Walmart.com, Amazon.com, DrinkBecketts.com, and select independent retailers, bars, restaurants, resorts, and nightclubs nationwide
• Brand Portfolio: Includes Beckett's Tonics (sparkling RTDs: Moscow mule, paloma, margarita, gin and tonic) and Beckett's '27 non-alcoholic spirits (coconut rum, cinnamon whisky, amaretto, coffee liqueur)
• Strategic Outlook: Company aims to leverage the BevMo partnership to expand into additional retail chains nationwide as brand momentum and exposure grow

Notable Quotes

• "We're thrilled to partner with BevMo to bring Beckett's to their California consumers who are looking for premium non-alcoholic options," said Larry Weintraub, CEO of Beckett's. "BevMo has built a reputation for curating the best beverage selections, and we're honoured to be part of that lineup."