Beckett's CEO Issues Shareholder Letter and The Company Announces Board Change

Executive Summary

• Beckett's Inc. provided a detailed shareholder letter outlining strong 2025 performance—including #1 rank at Total Wine for non‑alcoholic canned cocktails, rapid e‑commerce growth, and award wins—and set an optimistic outlook for 2026 focused on expanding distribution in California and the Northeast.
• The company announced the resignation of Director Tony Yanow, who will transition to a role on the Board of Advisors.

Key Details

• Retail Performance: Maintained #1 position for non‑alcoholic canned cocktails at Total Wine & More; top‑5 overall in Total Wine’s non‑alcoholic category.
• Sampling Success: Conducted sampling at >40 Total Wine stores in California during Dry January, resulting in an 85% sales uplift for the period.
• eCommerce Growth: Achieved six‑figure e‑commerce revenue within eight months; launched on Walmart.com (became #1 non‑alcoholic adult beverage brand) and migrated Amazon store to FBA.
• Product Expansion: Introduced a non‑alcoholic Margarita 8‑pack, initially stocked by Total Wine and now carried year‑round; plans to extend to additional retailers in 2026.
• Awards: Won Gold (Cinnamon Whiskey) and Silver (Coconut Rum) at the Zero Proof Choice Awards.
• Distribution Additions: Secured New Jersey distributor Kohler and Connecticut distributor Mancini; continued presence with partners in Texas and Massachusetts.
• On‑Premise Penetration: Gained placement in >25 bars, restaurants, nightclubs, and hotels across Southern California.
• THC‑Infused Product Decision: Discontinued HD9 (5 mg) THC‑infused canned cocktails due to regulatory volatility; will revisit cannabis products when regulations stabilize.
• 2026 Strategic Focus: Concentrate on non‑alcoholic beverage growth in California and the Northeast, with plans to add more retailers and distributors nationally over time.
• Board Change: Director Tony Yanow resigned effective immediately for time‑constraint reasons; will serve as a member of the Board of Advisors.

Notable Quotes

“We are laser focused on building the best non‑alcoholic adult cocktail brand and expanding our products' availability in the US and beyond.” – Larry Weintraub, CEO
“Mr. Yanow has been a valuable Board colleague for several years… we thank Tony for his guidance and support.” – Teddy Zittell, Chair of the Board