Beckett's Launches in BevMo! Stores Across California

Executive Summary

• Beckett's Inc. announced the rollout of its ready‑to‑drink non‑alcoholic cocktails at BevMo! stores throughout California, beginning with Beckett's Tonics® Non‑Alcoholic Gin & Tonic and later adding the Non‑Alcoholic Moscow Mule.
• The launch supports the company’s broader California retail strategy and positions Beckett's for further expansion into additional national retail chains.
• Products are marketed as low‑calorie (35 cal per serving), vegan, gluten‑free, and low in sugar, reinforcing the brand’s premium non‑alcoholic positioning.

Key Details

• Retail Partner: BevMo! (California locations) – initial launch includes two SKUs:
• Beckett's Tonics® Non‑Alcoholic Gin & Tonic
• Beckett's Tonics® Non‑Alcoholic Moscow Mule (to follow the next production run)
• Product Attributes: 35 calories per serving, vegan, gluten‑free, low sugar.
• Strategic Significance: Marks a “significant milestone” for Beckett’s California retail strategy and is intended to accelerate nationwide retailer acquisition.
• CEO Quote: Larry Weintraub stated the partnership with BevMo! aligns with consumer demand for premium non‑alcoholic options and highlights the brand’s growing market presence.
• Current Distribution Footprint (context): Products already available at Total Wine & More, Walmart.com, Amazon.com, DrinkBecketts.com, plus select independent retailers, bars, restaurants, resorts, and nightclubs nationwide.

Notable Quotes

“We're thrilled to partner with BevMo! to bring Beckett's to their California consumers who are looking for premium non‑alcoholic options,” – Larry Weintraub, CEO

Materiality Assessment: Non-Material – Positive (the announcement is a positive commercial development but does not contain financial results or material corporate actions).