Northwire Canada EditionMonday, July 13, 2026
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GLDN 0.055 +0.0% BRON 0.040 +0.0% BTO 5.43 −0.7% ESK 0.365 −2.7% AUMN 0.275 +0.0% GGX 0.040 +0.0% S 0.155 +29.2% NNX 0.035 +0.0% ABX 51.90 −0.6% TTS 2.40 −4.0% FCI 0.400 −9.1% GR 0.075 +0.0% AII 23.38 +12.4% TUNG 1.72 +1.8% LGO 1.01 −2.9% EMM 0.080 +0.0% GLDN 0.055 +0.0% BRON 0.040 +0.0% BTO 5.43 −0.7% ESK 0.365 −2.7% AUMN 0.275 +0.0% GGX 0.040 +0.0% S 0.155 +29.2% NNX 0.035 +0.0% ABX 51.90 −0.6% TTS 2.40 −4.0% FCI 0.400 −9.1% GR 0.075 +0.0% AII 23.38 +12.4% TUNG 1.72 +1.8% LGO 1.01 −2.9% EMM 0.080 +0.0%
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Else Nutrition surpasses one million cans sold

BABY · Price

Executive Summary

  • Else Nutrition Holdings Inc. has surpassed one million total cans sold across its toddler and kids powder product lines since launch, demonstrating significant commercial traction in the North American market.
  • The milestone highlights strong consumer demand for the company's clean, plant-based, and allergen-free nutrition alternatives, supported by rapid sales growth and national retailer adoption.
  • Concurrently, the company is advancing regulatory efforts to secure U.S. approval for plant-based infant formula under the federal government's Operation Stock Speed.

Key Details

  • Surpassed 1,000,000 cumulative cans sold across toddler and kids powder product lines since launch.
  • Products are formulated as clean, plant-based alternatives free from dairy, soy, gluten, and artificial additives.
  • Core ingredients include whole foods, almonds, buckwheat, and tapioca.
  • Company has secured national retailer support and reported rapid sales growth.
  • Received thousands of parent testimonials highlighting clinical and dietary improvements for children with GI sensitivities, cow's milk protein allergy (CMPA), eczema, feeding issues, and other dietary restrictions.
  • Actively advancing regulatory efforts for plant-based infant formula approval in the United States as part of the federal government's Operation Stock Speed.
  • Company reaffirms its focus on international expansion and continued innovation in clean, plant-based nutrition for infants, toddlers, children, and adults.

Notable Quotes

  • "Reaching one million cans is more than a number. It's a testament to the parents who have trusted us, the children whose health has improved, and the values that drive our work," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition.
  • "Our journey is fuelled by families," added Ms. Yitzhak. "Parents write to tell us how Else changed a child's health, restored peace of mind and gave them an option they could feel good about. These one million cans represent trust -- and they inspire us to keep building."
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