Northwire Canada EditionFriday, October 16, 2026
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GOLD 4170.10 +1.5% SILVER 57.16 +2.3% COPPER 6.56 −1.5% OIL 97.97 +3.0% PALLADIUM 1136.00 +3.6% LUN 32.91 +0.6% DLP 0.290 −3.3% VCV 0.065 −13.3% GG 2.89 +1.4% NBLC 0.015 +0.0% SF 0.300 −4.8% ATY 0.215 +2.4% GHL 0.060 −7.7% STND 0.060 −7.7% B 0.550 −3.5% HBM 34.33 −0.5% NTR 98.77 −0.7% SGZ 0.035 +0.0% MKA 0.670 +0.0% LXM 0.175 −18.6% CLCH 1.08 −1.8% GOLD 4170.10 +1.5% SILVER 57.16 +2.3% COPPER 6.56 −1.5% OIL 97.97 +3.0% PALLADIUM 1136.00 +3.6% LUN 32.91 +0.6% DLP 0.290 −3.3% VCV 0.065 −13.3% GG 2.89 +1.4% NBLC 0.015 +0.0% SF 0.300 −4.8% ATY 0.215 +2.4% GHL 0.060 −7.7% STND 0.060 −7.7% B 0.550 −3.5% HBM 34.33 −0.5% NTR 98.77 −0.7% SGZ 0.035 +0.0% MKA 0.670 +0.0% LXM 0.175 −18.6% CLCH 1.08 −1.8%
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Else Nutrition surpasses one million cans sold

BABY · Price

Executive Summary

  • Else Nutrition Holdings Inc. has surpassed one million total cans sold across its toddler and kids powder product lines since launch, demonstrating significant commercial traction in the North American market.
  • The milestone highlights strong consumer demand for the company's clean, plant-based, and allergen-free nutrition alternatives, supported by rapid sales growth and national retailer adoption.
  • Concurrently, the company is advancing regulatory efforts to secure U.S. approval for plant-based infant formula under the federal government's Operation Stock Speed.

Key Details

  • Surpassed 1,000,000 cumulative cans sold across toddler and kids powder product lines since launch.
  • Products are formulated as clean, plant-based alternatives free from dairy, soy, gluten, and artificial additives.
  • Core ingredients include whole foods, almonds, buckwheat, and tapioca.
  • Company has secured national retailer support and reported rapid sales growth.
  • Received thousands of parent testimonials highlighting clinical and dietary improvements for children with GI sensitivities, cow's milk protein allergy (CMPA), eczema, feeding issues, and other dietary restrictions.
  • Actively advancing regulatory efforts for plant-based infant formula approval in the United States as part of the federal government's Operation Stock Speed.
  • Company reaffirms its focus on international expansion and continued innovation in clean, plant-based nutrition for infants, toddlers, children, and adults.

Notable Quotes

  • "Reaching one million cans is more than a number. It's a testament to the parents who have trusted us, the children whose health has improved, and the values that drive our work," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition.
  • "Our journey is fuelled by families," added Ms. Yitzhak. "Parents write to tell us how Else changed a child's health, restored peace of mind and gave them an option they could feel good about. These one million cans represent trust -- and they inspire us to keep building."
Read the original news release →

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