Ascend Wellness Holdings Announces Partnership With Mister Jones in New Jersey

Executive Summary

• Ascend Wellness Holdings entered a partnership with Mister Jones, LLC to open a new retail dispensary in Little Falls, New Jersey on December 19, 2025.
• The agreement leverages New Jersey’s Assembly Bill A4151 to support diversely‑owned cannabis businesses; Ascend will fund the retail space, provide product supply and technical/operational assistance.
• The new location expands Ascend’s footprint in New Jersey and aligns with its social‑equity initiatives, potentially generating incremental revenue and community impact.

Key Details

• Partnership Structure: Ascend will provide upfront capital to fund the Mister Jones dispensary, ensure a steady flow of Ascend product portfolio, and deliver backend operational support.
• Location & Opening Date: 655 US‑46, Little Falls Township, NJ 07424; grand opening scheduled for December 19, 2025, with daily hours 8 am – 10 pm.
• Regulatory Context: First partnership under New Jersey Assembly Bill A4151, which facilitates expanded investment opportunities for diversely‑owned cannabis businesses.
• Strategic Rationale: Enhances Ascend’s retail presence in NJ, supports social‑equity goals, and creates jobs/community economic growth.
• Key Personnel: Lerone Jones – founder of Mister Jones, LLC and former Floor Supervisor at Ascend Montclair; Grazia Laurendi – Regional Director of New Jersey for Ascend Wellness Holdings.
• Promotional Activities: Grand opening celebration will feature giveaways, promotions, and in‑store activations.

Notable Quotes

• “I am excited to rejoin Ascend in this new capacity… Together with Ascend, I am eager to establish a retail presence that prioritizes education for our customers.” – Lerone Jones, Founder, Mister Jones, LLC
• “Partnering with Lerone Jones and Mister Jones, LLC is an exciting opportunity for Ascend to expand our footprint in New Jersey.” – Grazia Laurendi, Regional Director, New Jersey, Ascend Wellness Holdings.