Ascend Wellness relauches Ozone

Executive Summary

• Ascend Wellness Holdings Inc. has fully relaunched its flagship lifestyle brand, Ozone, across all seven of its operating markets.
• The transformation introduces stricter cultivation and quality benchmarks, a modernized visual identity, improved packaging, and a revamped digital ecosystem to enhance product consistency and consumer engagement.
• New product lines, including full-spectrum and macrodose gummies, additional flower strains, and new vape formulations, are launching initially in Illinois, Massachusetts, and New Jersey before expanding to remaining markets.

Key Details

• Rollout Markets: Full-scale relaunch across all 7 operating markets (Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania); initial launch in IL, MA, and NJ with remaining markets following shortly.
• Cultivation & Quality Standards: Tightened potency and terpene benchmarks; dedicated premium canopy space for Ozone flower; improved cure protocols; reduced postharvest handling to preserve trichomes, resulting in stronger aroma, better structure, smoother smoke, and more consistent effects.
• Visual & Packaging Updates: Brand color palette shifted from grey to vibrant blue; updated in-store merchandising and coordinated branded drops; new packaging formats engineered to preserve freshness, potency, and terpene integrity from harvest to consumption.
• Digital Ecosystem: Launch of a revamped digital ecosystem including a new website and online apparel store to extend the brand experience.
• New Product Offerings: Introduction of the first full-spectrum gummies, new macrodose gummy offerings, additional flower strains, and new liquid diamonds and live resin vape formulations.
• Operational Context: Vertically integrated cannabis operator with state-of-the-art cultivation facilities producing in-house brands including Ozone, Simply Herb, High Wired, Honor Roll, Royale, and Effin'.

Notable Quotes

• "The new Ozone is a celebration of our people, the cultivators and product experts whose passion for the plant drives everything we do," said Sam Brill, chief executive officer and director of Ascend. "Their dedication has elevated the quality and consistency of our products across markets, and this relaunch reflects that progress. It is about delivering an elevated and dependable experience for our customers in every category we serve."