Vertiqal Studios' Expanded US Audience Lands Second Government Agency Brand Partnership in 2025

Executive Summary

• Vertiqal Studios’ U.S. entity renewed its partnership with a U.S. government agency, marking the second such deal this year and bringing total 2025 campaign spend to seven figures.
• The renewal follows Vertiqal’s acquisition of Enthusiast Gaming’s digital media assets, expanding its U.S. audience to over 50 million daily viewers.
• Management highlighted the partnership as validation of Vertiqal’s ability to reach and activate Gen Z and young millennial audiences at scale.

Key Details

• Partnership Renewal: Second agreement in 2025 with a U.S. government agency; total spend for the year now exceeds $1,000,000 (seven‑figure).
• Audience Reach: Vertiqal US engages >50 million Gen Z and young millennial viewers monthly; daily interaction with over 50 million young American consumers.
• Strategic Expansion: Earlier in 2025 Vertiqal acquired Enthusiast Gaming’s digital media assets, significantly broadening its U.S. footprint and platform offering.
• Revenue Impact: The renewed government contract contributes a seven‑figure revenue stream for the year, underscoring the commercial relevance of the partnership.
• Management Commentary:
• Saad Hussaini (SVP, Brand Partnerships) emphasized continued trust in Vertiqal’s ability to influence hard‑to‑reach audiences.
• Jon Dwyer (Chairman & CEO) noted that crossing the seven‑figure milestone validates the company’s strategy and the value of its digital communities.

Notable Quotes

• “Renewing this relationship reflects the continued trust in our ability to reach, influence, and activate Gen Z and young millennial audiences at scale in the US,” – Saad Hussaini, Senior Vice President of Brand Partnerships.
• “Crossing the seven‑figure milestone in a single government partnership spend this year validates the strength of our strategy and the value of our US digital communities to organizations looking to make a meaningful cultural impact.” – Jon Dwyer, Chairman and CEO.