Snipp Interactive Announces Execution of US$1.3 Million Contract for Customer Loyalty Programs for Multiple Brands of Leading FMCG Company

Executive Summary

• Snipp Interactive announced the extension of its contract with a leading U.S. Fast‑Moving Consumer Goods (FMCG) manufacturer, now running through September 2028 (originally set to end May 2026).
• The renewal expands Snipp’s role in three active loyalty programs, covering data migration, platform integration, AI‑driven fraud detection and ongoing backend support.
• The extended partnership underscores Snipp’s growing footprint in the CPG/FMCG sector and is expected to provide a sustained revenue stream through 2028.

Key Details

• Contract Term: Extended from May 2026 to September 2028 (additional ~2 years).
• Client Profile: Leading U.S. FMCG manufacturer, fourth‑largest in its category and FTSE 100 constituent.
• Scope of Services:
• Migration of all member data onto SnippLoyalty platform.
• Ongoing operation of three active brand‑based loyalty programs (point accrual via pack/bonus codes and engagement activities).
• Integration with client’s Customer Data Platform (CDP) and branded loyalty portals via Snipp Loyalty APIs.
• Provision of secure backend infrastructure, reporting dashboards, and AI‑powered fraud detection/prevention.
• Strategic Impact: Reinforces Snipp’s market position in CPG/FMCG loyalty solutions; expected to drive continued consumer engagement and generate recurring revenue through program fees and related services.
• Quote: “We’re delighted to expand our partnership with this marquee U.S. client,” said Atul Sabharwal, Founder of Snipp Interactive.

Notable Quotes

“As the fourth‑largest company in its category and a member of the FTSE 100 Index, they exemplify the kind of global enterprise we aim to support, leaders who value innovation, scalability, and long‑term collaboration.” – Atul Sabharwal, Founder, Snipp Interactive.