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LUG 81.27 +2.4% ETG 2.65 +1.1% ARIC 0.860 +2.4% ABC 0.020 +0.0% WEC 0.010 +0.0% NTB 0.020 +0.0% URC 3.83 −8.2% BEX 0.085 +6.2% SUM 1.32 +0.0% FMN 0.270 +10.2% PHNM 0.405 +12.5% HDRO 1.11 −6.7% PWM 0.620 −1.6% LIO 0.155 +10.7% NTH 0.160 +1.6% ELEF 0.120 −4.0% LUG 81.27 +2.4% ETG 2.65 +1.1% ARIC 0.860 +2.4% ABC 0.020 +0.0% WEC 0.010 +0.0% NTB 0.020 +0.0% URC 3.83 −8.2% BEX 0.085 +6.2% SUM 1.32 +0.0% FMN 0.270 +10.2% PHNM 0.405 +12.5% HDRO 1.11 −6.7% PWM 0.620 −1.6% LIO 0.155 +10.7% NTH 0.160 +1.6% ELEF 0.120 −4.0%
Production / Operations

OverActive Media Unites Global Esports Portfolio Under KOI Brand with Launch of Toronto KOI

By The Northwire Desk — AI Analysis Oct 23, 2025 · 18:00 OAM · 0.26 OverActive Media Corp.
OAM · Price

Executive Summary

  • OverActive Media announced the rebranding of its Call of Duty franchise from Toronto Ultra to Toronto KOI, unifying its North American and European esports assets under the global KOI brand.
  • The launch includes a season‑opening event, a refreshed website, new social‑media branding, upcoming merchandise (Dec 2025), and in‑game team packs for Call of Duty: Black Ops 7 later in the season.
  • CEO Adam Adamou highlighted that the unified KOI platform is intended to deepen fan engagement, expand partner integration, and create lasting value across regions.

Key Details

  • Rebrand Scope: Toronto Ultra → Toronto KOI; aligns with existing KOI entities (Movistar KOI in Europe).
  • Strategic Rationale: Consolidate global esports portfolio under a single, recognizable brand to boost visibility, partner synergies, and fan connection across North America and Europe.
  • Launch Event: Season‑opening party featured the reveal of the 2026 Toronto KOI jersey; marked official transition.
  • Digital Refresh: OverActive relaunched its website to reflect the new Toronto KOI identity; includes a revamped online store for exclusive merchandise.
  • Social Media Transition: All handles, profile graphics, and visual assets have been updated to the KOI look and tone for a unified fan experience.
  • Merchandise Rollout: New Toronto KOI apparel and lifestyle products slated for release in December 2025; will be sold online and at events.
  • In‑Game Content: Upcoming Team Packs for Call of Duty®: Black Ops 7 to launch later in the season, featuring KOI branding and assets.
  • CEO Quote: “To be KOI is to belong… This launch marks an important moment in our global strategy… delivering lasting value for all.”

Notable Quotes

“KOI has always been about connection, about fans, players and communities coming together under one banner. Toronto KOI brings that spirit home and gives it a global stage.” – Adam Adamou, CEO, OverActive Media

All forward‑looking statements are subject to the usual risk factors disclosed in OverActive Media’s filings.

Read the original news release →

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