Miniluxe expands partnership with Kim

Executive Summary

• Miniluxe Holding Corp. entered into a franchise agreement for its first Florida studio in Tampa’s Water Street district, appointing Peiru Kim as the franchise partner.
• This marks Miniluxe’s second franchisee after the Brookline, MA location and follows a prior joint‑venture with Ms. Kim’s Sugarcoat brand in Atlanta.
• The expansion aligns with Miniluxe’s strategy to grow via capital‑efficient partnerships (joint ventures, franchises, M&A) and targets the high‑demand Southeast nail‑care market.

Key Details

• Franchise Partner: Peiru Kim, founder of Sugarcoat (Atlanta, GA).
• Location: Tampa, Florida – Water Street district; effective immediately.
• Strategic Rationale: Leverages Kim’s proven multi‑unit operating expertise to accelerate brand entry in a “dynamic business area” with strong nail‑designer concentration and consumer demand.
• Previous Partnerships:
• June 2024 joint venture with Sugarcoat (Atlanta) to boost market presence.
• December 2024 launch of Miniluxe Brookline, MA location by franchisee Quynh Pham (Gloria Capital & Cambridge Wine & Spirits).
• Growth Model: Part of Miniluxe’s broader “capital‑efficient and incentive‑aligned” expansion framework encompassing joint ventures, franchises, and M&A.
• Company Vision: Continue redefining self‑care through clean, ethical nail and beauty services while offering equity participation and franchise opportunities to talent.

Notable Quotes

“We are thrilled to place one of the most proven multiunit operators in the nail care industry at the helm of our Tampa location,” – Tony Tjan, CEO & Co‑founder, Miniluxe Holding Corp.

“Taking on the Miniluxe Tampa location is an exciting next step for me… I am passionate about advancing the clean beauty movement,” – Peiru Kim, Franchise Partner.