Jones Soda bolsters C-Level team, hiring proven business leaders to head Operations, Marketing and increases Lending Facilities to Support Growth

Executive Summary

• Jones Soda appointed Darcey Macken as Chief Operating Officer and Eric Schnabel as Chief Marketing Officer.
• The company amended its revolving credit facility, increasing the loan cap from $5 million to $10 million with Two Shores Capital Corp.
• Management indicated that the expanded leadership team and additional financing are expected to support accelerated sales growth in 2026.

Key Details

• Executive Appointments – Darcey Macken (COO) brings >20 years of CPG leadership, previously CEO of Planterra Foods and senior roles at Sovos Brands, Noosa Yoghurt, and Kellogg Company.
• Executive Appointments – Eric Schnabel (CMO) adds 30 years of advertising and digital marketing experience, most recently leading in‑house teams at Kohler Co. and Meta’s Creative Shop.
• Credit Facility Amendment – Amended Loan Agreement with Two Shores Capital Corp. raises the revolving loan cap to $10 million (up from $5 million).
• Revolving Credit Note – On 2025‑12‑01, an Amended and Restated Revolving Credit Note increased the principal amount to $10 million.
• Purpose of Financing – Additional credit capacity is intended to fund sales growth initiatives, including expanded distribution through Costco and direct‑to‑consumer channels, and support upcoming product launches in 2026.
• CEO Quote – “With our expanded leadership team and more resources, we're confident that Jones can deliver outstanding beverages and shareholder value.”

Notable Quotes

“Darcey and Eric add a depth of experience driving growth across sales channels and creating brands that demand attention,” said CEO Scott Harvey.
“We are pleased to expand our credit facilities with Two Shores that are expected to facilitate additional sales growth for our business anticipated in 2026.”