iA Financial Group Partners with Empathy to Deliver Comprehensive Bereavement Support to Canadians

Executive Summary

• iA Financial Group announced a strategic partnership with Empathy to provide its Individual Life beneficiaries access to Empathy’s Loss Support solution beginning Spring 2026.
• The collaboration adds dedicated care managers, funeral and estate planning assistance, fraud prevention tools, and grief resources through multi‑channel digital platforms.
• The initiative positions iA as an industry leader in bereavement support, enhancing the value of its life insurance products beyond financial protection.

Key Details

• Partnership Scope: Canadian beneficiaries of iA’s Individual Life products will receive Empathy’s Loss Support services starting Spring 2026.
• Service Components:
• Dedicated Care Managers for one‑on‑one emotional support.
• Step‑by‑step guidance for funeral arrangements, estate administration, tax filing, and related tasks.
• Tools to close accounts, prevent fraud, and organize paperwork.
• Grief resources including audio guides, articles, and meditations.
• Access via app, web portal, email, or phone.
• Empathy Impact Claim: Users of the service report saving an average of 189 hours and a significant reduction in stress during bereavement.
• Executive Quote (iA): Renée Laflamme, EVP – “Every decision starts with the client… we offer beneficiaries not only guidance but genuine compassion.”
• Executive Quote (Empathy): Ron Gura, Co‑Founder & CEO – Emphasized the combined solution’s ability to provide clear paths forward and dedicated human support.
• Strategic Rationale: Enhances iA’s value proposition by integrating emotional, logistical, and administrative assistance with its insurance offerings, differentiating it from competitors.
• Future Timeline: Service rollout slated for Spring 2026 across Canada.

Notable Quotes

“At iA, every decision starts with the client. This partnership reinforces our belief that insurance is more than financial protection—it’s about standing beside families when they need it most.” – Renée Laflamme, Executive Vice‑President, Individual Insurance, Savings and Retirement, iA Financial Group

“Navigating loss is overwhelming—emotionally, logistically, and financially. Together, we ensure people have a clear path forward, a dedicated human by their side, and the tools they need to feel supported every step of the way.” – Ron Gura, Co‑Founder & CEO, Empathy