Happy Belly Food Group's Rosie's Burgers QSR Announces the Signing of a Franchise Agreement and Secured Real Estate for Whitby, Ontario

Executive Summary

• Happy Belly Food Group Inc. announced the signing of a franchise agreement and secured a prime retail location for a new Rosie's Burgers restaurant in Whitby, Ontario.
• The Whitby site adds to Rosie's portfolio, which already has 115 locations under development across Canada and plans to begin U.S. expansion.
• Across Happy Belly’s broader portfolio there are now 646 contractually committed franchise locations at various stages of development, construction, or operation.

Key Details

• Franchise Agreement: Signed for a new Rosie's Burgers restaurant in Whitby, Ontario – a high‑visibility retail corridor with strong daily traffic and demographic fit.
• Brand Footprint: Rosie's now has 115 locations secured under multi‑unit and area development agreements across key Canadian provinces; U.S. development is slated to begin.
• Portfolio Scale: Happy Belly’s overall portfolio comprises 646 contractually committed franchise locations in various stages (development, construction, operation).
• Strategic Focus: Continued dual expansion strategy combining franchised growth with targeted corporate store openings to accelerate scale and create predictable, disciplined growth.
• CEO Quote: Sean Black highlighted Whitby as a “high‑quality market” reinforcing the strength of the franchise system and growing demand for Rosie's in the Greater Toronto Area.

Notable Quotes

“Whitby represents another high-quality market for Rosie's as we continue to accelerate our expansion across Canada,” – Sean Black, CEO, Happy Belly Food Group
“With 115 Rosie's locations secured … the brand is positioned to scale rapidly… Our dual expansion strategy… reinforces our commitment to accelerating Rosie's development.” – Sean Black, CEO, Happy Belly Food Group